Social Media Content Creator (Graphic Design & Video Production)

We are looking for a creative, motivated and digitally savvy Social Media Content Creator to join our team.

The ideal candidate has a strong eye for design, keeps up with the latest social media trends and enjoys transforming creative ideas into engaging visual content.

You will be responsible for conceptualising, designing, filming and editing social media content across different brands and digital platforms. This is a hands-on creative role that requires both strong graphic design capabilities and video production skills.

We are looking for someone who can take ownership of the entire content creation process, from developing ideas to delivering polished, ready-to-publish content.

Key Responsibilities

Content Creation & Social Media Trends

• Research and stay updated on emerging social media trends, popular content formats and audience preferences across Instagram, TikTok, Facebook and other digital platforms.

• Proactively identify content opportunities and develop fresh, engaging ideas relevant to different brands and target audiences.

• Conceptualise and produce a variety of social media content, including static posts, carousels, short-form videos, Reels and TikTok videos.

• Plan and coordinate content production in accordance with marketing calendars and campaign objectives.

• Adapt trending content formats creatively while ensuring alignment with each brand's identity.

Videography & Video Editing

• Independently plan, film and edit short-form videos for social media and digital marketing campaigns.

• Conduct video shoots involving people, products, services and behind-the-scenes activities.

• Handle basic filming requirements, including camera setup, lighting, audio and composition.

• Edit videos with engaging transitions, subtitles, music, motion graphics and visual effects where appropriate.

• Repurpose existing footage into different formats for various social media platforms.

Graphic Design & Creative Production

• Design visually appealing social media posts, carousel graphics, digital advertisements and promotional materials.

• Create original graphics and visual assets that reflect each brand's positioning and visual identity.

• Apply strong design principles, including typography, colour, layout and composition.

• Ensure consistency and quality across all creative materials.

• Adapt designs and creative assets for different platforms, formats and marketing campaigns.

Brand Management & Collaboration

• Understand and maintain the unique visual identity, tone and creative direction of different brands.

• Collaborate with internal teams to develop and execute content ideas.

• Translate information and marketing objectives into engaging, audience-friendly visual content.

• Manage multiple creative projects and ensure timely delivery of content.

• Review content performance and recommend improvements to enhance engagement and effectiveness.