MARKETING ASSISTANT MANAGER

The Marketing Assistant Manager is responsible for supporting the development and implementation of marketing strategies to promote the company's food products, brands, restaurants, and food-related services. The role involves managing marketing campaigns, brand development, digital marketing, promotional activities, market research, and customer engagement to increase brand awareness, attract customers, drive sales, and strengthen the company's market position.

Key Roles and Responsibilities

1. Marketing Strategy and Planning

• Assist the Marketing Manager in developing and implementing marketing strategies and annual marketing plans.

• Plan and execute marketing campaigns to promote food products, menus, restaurants, and company brands.

• Identify market trends, customer preferences, and business opportunities within the food industry.

• Develop marketing initiatives to increase sales, customer retention, and brand awareness.

• Monitor marketing performance and recommend improvements.

2. Brand Management and Development

• Maintain and strengthen the company's brand identity and market positioning.

• Ensure consistency in branding across menus, packaging, advertisements, promotional materials, and digital platforms.

• Develop creative marketing concepts to promote new food products, menu launches, and seasonal promotions.

• Work closely with operations and product development teams to ensure marketing activities align with business objectives.

3. Digital Marketing and Social Media Management

• Manage and oversee the company's social media platforms, including Facebook, Instagram, TikTok, and other relevant channels.

• Plan and develop engaging content, including promotional videos, food photography, campaigns, and advertisements.

• Coordinate digital marketing campaigns to increase online visibility and customer engagement.

• Monitor social media performance, customer feedback, online reviews, and brand reputation.

• Explore digital marketing opportunities through influencers, food bloggers, and online food communities.

4. Promotions and Campaign Management

• Plan and execute promotional campaigns, festive promotions, product launches, and special events.

• Coordinate marketing activities for restaurants, food outlets, catering services, or food products.

• Develop promotional materials such as brochures, posters, menus, banners, and advertisements.

• Coordinate with suppliers, agencies, designers, and business partners to execute marketing campaigns.

• Evaluate campaign effectiveness and prepare performance reports.

5. Market Research and Competitor Analysis

• Conduct market research to understand consumer behaviour, food trends, and market demand.

• Monitor competitors' pricing, products, promotions, and marketing strategies.

• Identify potential target markets and new business opportunities.

• Gather customer feedback and analyse purchasing patterns.

• Recommend new marketing approaches to improve competitiveness and market share.

6. Sales and Business Development Support

• Work closely with the sales and operations teams to develop strategies to increase revenue.

• Support the promotion of new products, menu items, and food services.

• Identify opportunities for partnerships, corporate collaborations, and cross-promotional activities.

• Assist in developing marketing proposals and presentations for potential clients and business partners.

• Monitor sales performance following marketing campaigns.

7. Budget and Performance Management

• Assist in preparing and managing the marketing budget.

• Monitor marketing expenditure and ensure cost-effective utilisation of resources.

• Track key marketing performance indicators (KPIs), including sales growth, customer engagement, campaign reach, and return on investment (ROI).

• Prepare regular marketing reports and present campaign results to management.