Senior Manager, Commercial Division

JOB DESCRIPTION

Senior Manager, Commercial Division

Reports to

Chief Executive Officer

Level

Senior Manager

Location

Singapore

Direct reports

Sales Manager (Car Sales), Rental Sales Lead, Marketing team

Units in scope

Car Sales, Rental Sales, Marketing

The Senior Manager, CommercialDivision manages the day-to-day performance of the Group's retail motorbusiness and delivers the numbers set with the CEO. The role is accountable forthe retail P&L across Car Sales, Rental Sales and Marketing, manages theworking relationship with the Group's vehicle distributor, and leads the salesand marketing teams on the ground to agreed volume, margin and cost targets.This is a hands-on operating role, not a strategy or oversight role.

Strategic direction is set by theCEO. This role turns it into monthly targets, showroom-level execution andhonest reporting, and intervenes early when performance drifts.

1. Retail P&L delivery

• Deliverthe monthly retail P&L agreed with the CEO across Car Sales, Rental Salesand Marketing: units, gross profit per unit, marketing spend and commissions,reported as one net contribution figure.

• Propose monthly targets by showroom and brand for CEOsign-off; review weekly and act on variances before month end.

• Workwith Finance on forecasting, stock ageing and margin tracking.

2. Car Sales

• Leadthe Sales Manager and showroom Team Leaders across the pre-owned clusters andthe new-vehicle brands: Dongfeng (Suntec), Arcfox by BAIC (Midview) and futurebrands under evaluation.

• Deliver monthly order volume against the commitmentsmade to the distributor, with conversion tracked from enquiry to order atshowroom level.

• Ensure showroom standards, test-drive discipline andfollow-up cadence are consistent across sites.

• Keepincentives and behaviours aligned to profitability, not short-term volume;propose commission changes to the CEO where needed.

3. Distributor and channel management

• Act as the Group's day-to-day counterpart to theGroup's vehicle distributor (currently Volt) and any future distributionpartners on stock allocation, targets, launch support and marketing co-funding.

• Overseechannel-sourced business: dealer, platform and referral partners, with a targetshare of total orders from channels.

4. Rental Sales

• Grow the rental and leasing fleet and keep utilisationat or above target.

• Drive corporate and long-term lease conversion, withpricing discipline on short-term rental.

5. Marketing

• Own marketing effectiveness measured on cost per orderand lead-to-order conversion by channel, not on activity or creative output.

• Allocate spend to the highest-return brands andshowrooms, within an agreed monthly ceiling.

• Keep all campaigns within Group brand guidelines; brandconsistency is a constraint on execution, not a separate accountability.

6. Origination into Capital & Financial Services

• Ensureevery retail deal is referred into the Group's financing and insurance units,with referral rate tracked at Sales Consultant level.

7. Team leadership and reporting

• Lead,coach and performance-manage the Sales Manager, Team Leaders, Rental lead andMarketing team; set scorecards and hold people to them.

• Build second-line capability so that no showroomdepends on one person.

• Ensureeach unit lead (Sales Manager, Rental lead, Marketing) submits a weeklyperformance report by a fixed deadline, in a standard format.

• Consolidatethose reports into the weekly retail P&L and present it at the SeniorLeadership meeting, with variance commentary, risks flagged early and proposedactions.

The roledecides:

• Allocationof agreed monthly targets to showrooms, Team Leaders and Sales Consultants.

• Marketingspend allocation within the agreed monthly ceiling.

• Showroomoperating standards, sales process and follow-up cadence.

• Day-to-day commitments to the distributor on stockintake and launch activity, within agreed volume plans.

• Hiring,performance management and restructuring recommendations within the division,with HR.

The role recommends; the CEO approves:

• Any change to commission or incentive schemes.

• Marketingspend above the agreed ceiling, or new agency and media commitments.

• Pricingpolicy, guaranteed-COE packages and promotional discounts beyond standinglimits.

• Newbrand, distributor or channel agreements.

• Headcount additions and changes to the division'sstructure.

Four numbers,set with the CEO before start date and reviewed monthly.

Measure

Definition

1. Retail P&L

Net contribution per month from Car Sales, Rental Sales and Marketing combined, after marketing spend and commissions

2. New-brand volume

Monthly orders for Dongfeng and Arcfox against distributor commitments; showroom conversion rate from enquiry to order

3. Marketing cost per order

Marketing spend divided by orders, by channel and brand, against an agreed ceiling

4. Channel and fleet growth

Share of total orders from channel partners; rental and leasing fleet size and utilisation

Supporting indicators: referral rate into Capital & Financial Services, stock ageing, Team Leader and Sales Consultant retention.

Probation isassessed on delivery against the four success measures, not on plans. Expectedmilestones:

1. Day 30: showroom-level target and conversion trackinglive for every site; one operational improvement shipped, not proposed.

2. Day60: first full monthly retail P&L reported to the CEO with variancecommentary; marketing spend reallocated on cost-per-order evidence.

3. Day 90: two consecutive months of new-brand orders ator above distributor commitment, or a written recovery plan with owners anddates.

Weekly performance review with the CEO for the first 90 days, moving tomonthly once two consecutive months land on target.

Experience

• 8 to 12 years in Singapore motor retail, with at least3 years owning a sales P&L across more than one showroom.

• Has managed a vehicle distributor or principalrelationship directly, including volume commitments and launch planning.

• Hasled both new-vehicle and pre-owned sales teams; rental or leasing exposure isan advantage.

• Hasrun or directed marketing spend against sales outcomes.

Capabilities

• Business-level Mandarin and English.

• Numerate:reads a P&L, a stock-ageing report and a conversion funnel without help.

• Comfortable managing strong Team Leaders and SalesConsultants, and setting standards they keep.

• On theshowroom floor every week; steps in personally to close or rescue a deal, coacha consultant or fix a process, without becoming the floor's bottleneck.

• Structured,decisive and plain-spoken; reports bad news early.

• UsesAI tools daily (for example Claude, ChatGPT or Copilot) to analyse CRM andsales data, build reports and draft communications without needing an analyst;comfortable adopting new tools the Group rolls out.

Mindset

• Owner mentality: measured on outcomes and comfortablewith that.

• Executes personally; does not delegate everythingdownwards or manage from a desk.

• Builds simple systems and second-line leaders soresults repeat without heroics.

Vin's Automotive Group is the operating arm of SGX-listed Vin's HoldingsLtd. Since 1987, Vin's has been Singapore's one-stop partner for car sales,rentals, financing, repairs and insurance.