Social Media Executive

Company:

Abundant Life Planners – AIA Singapore

About Us:

At Abundant Life Planners, we believe in touching lives and changing destinies. As one of the most dynamic and purpose-driven financial advisory groups under AIA, we empower individuals and families to grow their wealth, steward it wisely, and leave a lasting legacy. With a strong digital presence and an expanding team, we are now looking for a creative and organized Social Media Executive to bring our brand to life online.

Key Responsibilities:

📲 Content Creation & Curation

• Plan, create, and publish engaging and on-brand content across social media platforms (Instagram, Facebook, LinkedIn, TikTok)
• Collaborate with internal advisors and the marketing team to develop weekly themes, campaigns, and stories
• Design visuals, reels, and carousels using Canva or similar tools
• Write clear, compelling captions aligned with Abundant Life Planners’ voice and values

📈 Strategy & Growth

• Assist in developing and executing the monthly content calendar
• Track content performance and optimize based on engagement, reach, and conversion metrics
• Grow community organically by managing DMs, comments, and follower engagement
• Work closely with leadership to support recruitment and lead generation campaigns

🎯 Campaigns & Projects

• Coordinate ad-hoc projects such as event promotions, webinar campaigns, product spotlights, and lead magnet funnels
• Support content production for client seminars, career events, and digital lead magnets (eBooks, blogposts, newsletters)

🧩 Platform Management

• Maintain and update all official social media accounts and profiles
• Monitor competitor pages and stay on top of social media trends, especially within finance, lifestyle, and digital marketing

Qualifications:

• 1–2 years of experience in social media or digital marketing (fresh grads welcome with strong portfolios)
• Proficiency in Canva, Instagram, Facebook, LinkedIn, and TikTok
• Excellent written English and a strong grasp of visual storytelling
• Familiarity with financial services, wealth, or lifestyle branding is a bonus
• Strong attention to detail, time management, and ability to meet deadlines

Bonus Skills (Not Mandatory):

• Basic video editing (CapCut, InShot, Premiere Rush)
• Bilingual writing (English & Mandarin)
• Knowledge of Meta Ads Manager or email marketing tools (Mailchimp, Flodesk)

What You’ll Gain:

• Hands-on experience working closely with top financial planners and brand strategists
• A chance to shape the digital voice of one of the most exciting advisory brands under AIA
• Opportunities to grow into a digital marketing strategist or content lead role
• Exposure to purpose-driven work, where finance meets faith, family, and future