TVC & Brand Content Lead

About the Role

We are looking for a TVC & Brand Content Lead to lead the creative development and production of high-impact brand films and video content. You will oversee projects from creative briefing and storyboarding through production and post-production, while working closely with Brand and Product teams to translate business objectives into compelling audiovisual storytelling. You will also lead the video team, develop external production partnerships, and explore AIGC-driven workflows to improve creative efficiency and innovation.

Key Responsibilities

• TVC & Brand Film Production: Lead the end-to-end production of core TVCs and brand films, including video briefs, script development and breakdown, filming, production, and overall quality control, ensuring strong visual impact and alignment with the brand's identity and direction.
• AIGC & Creative Innovation: Integrate AIGC image and video-generation tools such as Runway, Sora, Midjourney, and Stable Diffusion into relevant script, storyboard, and pre-visualisation workflows to improve production efficiency and explore new approaches to audiovisual storytelling.
• Cross-Functional Collaboration: Work closely with Brand, Product, and other business teams to understand commercial objectives and translate them into high-quality film and video concepts, supporting effective distribution across relevant channels.
• Team Leadership & Development: Manage the video/film team's day-to-day workflow, resource allocation, and quality standards across planning, directing, editing, and post-production. Provide creative reviews, coaching, and knowledge sharing to develop team capabilities.
• Production Network & Stakeholder Management: Build and maintain relationships with external creative and production partners, including directors, production companies, and CG/VFX teams. Present and pitch creative concepts, build internal alignment, and oversee production resources, budgets, and execution.

Qualifications & Requirements

• Experience: 6–8+ years of experience in film/video production, TVC direction, or brand video development, including at least 3 years of team management experience. Experience in a leading creative/4A agency, advertising agency, technology company, or established brand environment is preferred.
• Brand & Commercial Acumen: Strong understanding of brand strategy and commercial objectives, with the ability to develop audiovisual concepts from strategy through execution and use storytelling to support brand and business objectives.
• AI & Production Technology: Proficient in mainstream AI image and video-generation tools, with practical experience applying AI to storyboard development, visual concepting, or video pre-visualisation.
• Production & Commercial Management: Strong network of relevant production resources, including directors, cinematographers and post-production teams, together with demonstrated budget management and negotiation skills.
• Portfolio: Applicants should submit a representative TVC and brand video showreel featuring projects where they were directly involved as a key creative contributor and/or producer throughout the production process.