Marketing Executive

About Smartpaw

Smartpaw is a fast-growing pet tech brand in Singapore specializing in smart pet products — automatic litter boxes, smart feeders, pet fountains, and pet care essentials. We sell across Shopee, Lazada, TikTok Shop, and our own online store.

We're looking for a Marketing Executive who can take charge of our events, coordinate content creation, and help grow our brand presence — both online and offline.

What You'll Do

Events (Lead)

• Plan and execute Smartpaw's presence at pet expos, pop-ups, and brand activation events
• Handle event logistics — booth setup, collaterals, product displays, manpower coordination
• Manage vendor relationships for event-related services
• Post-event reporting — what worked, what didn't, leads generated, sales made

Content Creation (Coordinate & Create)

• Plan and produce product content — photos, short-form videos (TikTok, Reels, Shorts), and unboxing videos
• Work with interns to create UGC-style content
• Maintain the social media content calendar together with the team
• Ensure brand consistency across all content

Livestreaming (Plan, Execute & Host When Needed)

• Plan and coordinate livestream sessions on TikTok Shop and Shopee Live
• Prepare livestream scripts, product highlights, and talking points
• Host livestreams when needed, and guide or coach other team members (e.g. interns) to host
• Track livestream performance and improve based on results

Influencer & KOL Coordination

• Identify and reach out to relevant pet influencers and content creators
• Coordinate product seeding — arrange product handoffs, track deliverables
• Maintain relationships with existing influencer partners
• Monitor and report on influencer content performance

Marketing Support

• Work with our ad agency (Eugene) on campaign creatives and promotional assets
• Support campaign planning for marketplace sales events (7.7, 9.9, 11.11, 12.12)
• Contribute ideas for growing Smartpaw's brand awareness and customer engagement
• Assist with any other marketing initiatives as needed

What We're Looking For

Must Have:

• Passionate about pets — you'll be immersed in pet products and pet owner communities every day
• 1–2 years of experience in marketing, events, content creation, or social media
• Comfortable creating content — you know your way around short-form video (TikTok, Reels)
• Organized and detail-oriented — events and content calendars need someone who stays on top of things
• Good communication skills — you'll coordinate with designers, agencies, influencers, and vendors
• Proactive and resourceful — a small team means you take initiative, not wait to be told

Good to Have (but not required):

• Pet owner or experience in the pet industry
• Experience planning or executing events (pop-ups, expos, activations)
• Experience with livestreaming (TikTok Shop, Shopee Live)
• Basic design skills (Canva, CapCut, or similar)
• Familiar with Shopee, Lazada, or TikTok Shop seller ecosystem

What We Offer

• Ownership of Smartpaw's marketing — events, content, and brand presence are yours to shape
• Work with a growing pet tech brand with real products customers love
• Small team environment — your ideas get heard and executed, not buried in approvals
• Collaborate with a remote design team and ad agency — you're not doing everything alone

Work Location: In person