Digital Marketing Executive

Job responsibilities:

● Designing, producing, and managing interactive online content, email templates, social media and promotional artworks, eDMS, digital advertisements, digital event materials, and informative videos

● Collaborating with the e-commerce and creative teams to ensure that all designs align with the brand image, while also meeting usability and website standards, making choices about layout, fonts, and images to create usable and aesthetically pleasing website content and pages.

● Ensuring consistency in content and compatible designs across all brand platforms & devices - mobile, tablet, different screen sizes.

● Able to plan, shoot, and edit high quality video content and photographs

● Creating original artwork for digital image processing.

● Creating animated sequences using computer animation software.

● Recording, editing, and encoding audio files.

● Reviewing product positioning and online marketing content to identify room for improvement

● Working with the web developer to oversee the smooth implementation of new content.

● Providing advice and guidance on the aesthetic for campaigns, projects, promotional and digital events

● Other adhoc duties assigned by Director

Job Requirements:

● Diploma in graphic design, digital design, film, or a related field.

● Minimum 1 years' experience working in graphic design with a portfolio of experience

● Passionate about work with strong interest in fashion industry

● Proficiency in marketing tools and Graphic design skills (Canva / Capcut/ Adobe Photoshop/Illustrator etc)

● Ability to manage and handle urgent last-minute creative requests. You will be in a demanding and fast-paced environment. There will be multiple projects with tight deadlines

● Understanding of all major localised social media and ecommerce platforms

● Excellent knowledge of storyboarding, visual design principles, and animation.

● Artistic with a keen eye for aesthetics and visually appealing content.

● Responsible, self-motivated and resourceful in making the impossible possible.

● Good communication and interpersonal skills