Senior Marketing Executive | B2B | B2C

Job ID: 1422782

Job Summary:

Dynamic role supporting strategic marketing initiatives to enhance brand presence and drive business growth.

Responsibilities:

• Develop and implement marketing campaigns across digital, social media, and offline channels.
• Support strategic marketing planning to strengthen brand positioning and market visibility.
• Manage content creation such as social media posts, marketing collateral, newsletters, and website updates.
• Coordinate marketing events, product launches, and promotional activities.
• Track and analyze campaign performance, preparing reports with actionable insights.
• Collaborate with sales teams to align marketing initiatives with business development objectives.
• Manage external vendors, agencies, and marketing partners.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Maintain brand consistency across all marketing communications and materials.

Requirements:

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
• 4–6 years of marketing experience in B2B or consumer sectors.
• Strong understanding of digital marketing tools and platforms, including SEO, social media, email marketing, and analytics.
• Excellent communication, presentation, and project management skills.
• Ability to handle multiple campaigns and deadlines in a fast-paced environment.
• Strong analytical skills and attention to detail.
• Experience with marketing automation tools and CRM platforms is an added advantage.
• Experience in campaign analytics and performance reporting is an added advantage.
• Creative mindset with strong content development and storytelling capabilities is an added advantage.

We regret that only shortlisted candidates will be notified. However, rest assured that all applications will be updated to our resume bank for future opportunities.

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EA Personnel Name: Yang Soon Meng

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