Digital Marketing Executive (12 months contract)

JOB SCOPE

• Support the planning and execution of digital marketing content across assigned customer touchpoints.
• Coordinate content calendars, campaign messages, creative assets and publishing requirements.
• Adapt and prepare content for different digital channels, including SNS, eDM, Academy pages and other assigned platforms.
• Support digital campaign execution for product launches, workshops, events and always-on marketing activities.
• Monitor digital content performance, creator activity, UGC, competitor activity and relevant market trends.
• Maintain campaign trackers, content records, reporting summaries and digital references.
• Support new and emerging digital initiatives as assigned by management.
• Handle administrative tasks, request raising, bookings and documentation related to own content and digital scope.

JOB DUTIES & RESPONSIBILITIES

1. Content & Digital Communications

• Support content planning, message adaptation and content coordination across assigned digital touchpoints.
• Prepare and coordinate content for SNS, eDM, Academy pages, campaign pages and other digital channels where required.
• Work with designers, agencies, and internal stakeholders to ensure content assets are accurate, on-brand and ready for use.
• Ensure approved content is published, updated or scheduled accurately and on time.

2. Digital Campaign Execution

• Support execution of digital campaigns for product launches, workshops, events, promotions and always-on marketing activities.
• Coordinate campaign briefs, content requirements, creative assets, timelines and publishing needs.
• Support execution of digital activities such as social media contests and UGC campaigns.
• Ensure campaign content is adapted appropriately for different customer touchpoints.
• Support updates to customer-facing digital content where required, including Academy-related promotional pages.

3. Content Monitoring & Reporting

• Monitor UGC, creator activity, campaign mentions, competitor content and relevant digital trends.
• Maintain structured records, screenshots, folders and reference examples for reporting and content planning.
• Compile regular digital content updates, performance observations and key learnings for review.
• Highlight content opportunities, recurring customer interests or areas for improvement.

4. Emerging Digital Initiatives

• Support new or evolving digital marketing initiatives as business needs develop.
• Assist with content formats, platform testing, customer engagement flows and digital campaign support.
• Support future digital touchpoints where content, customer journey or campaign communication is required.

5. Administrative Ownership of Own Scope

• Handle request submissions, bookings, follow-ups and documentation related to assigned content or digital work.
• Maintain proper filing, trackers and records for assigned activities.
• Ensure routine follow-ups tied to own scope are completed on time.
• Escalate issues, missing information or approval delays to the reporting manager where required.

6. Any Other Duties

• Any other duties as assigned by management within reason.

KEY REQUIREMENTS

Experience

• 1–2 years of relevant experience in digital marketing, content coordination, campaign execution, social media or marketing operations preferred.
• Fresh graduates with learning agility and execution discipline are welcomed.

Skills & Competencies

• Good understanding of digital content workflows and customer-facing communication.
• Strong coordination, organisation and follow-up skills.
• Able to adapt content across different platforms and formats.
• Detail-oriented with strong ownership of execution and documentation.
• Comfortable managing multiple deadlines, assets and stakeholders.
• Able to support evolving digital initiatives as business needs develop.
• Clear communication skills with internal stakeholders, vendors and partners.

Software / Tools

• Microsoft Office: Excel, PowerPoint, Word
• Canva or equivalent basic image editing tools
• CapCut or equivalent basic video editing tools
• Familiarity with social media publishing or reporting tools preferred
• Basic CMS / website content updating experience preferred