Sales Executive

Responsibilities

Business Development & Sales

• Identify and pursue new business opportunities with retailers, wholesalers, distributors, supermarkets, convenience stores, and corporate customers to expand market reach
• Develop and implement sales strategies to meet revenue and growth objectives
• Promote and sell the company’s FMCG product portfolio to both existing and prospective customers
• Conduct regular customer visits to assess market needs and recommend appropriate product solutions
• Prepare and deliver sales proposals, quotations, and promotional plans to support business development
• Conduct market research to analyze industry trends, competitor activities, and identify new market opportunities

Client Relationship Management

• Build and sustain strong relationships with key customers, distributors, and business partners to foster long-term partnerships
• Manage customer accounts to ensure high satisfaction and retention
• Negotiate pricing, trade promotions, commercial terms, and sales agreements to optimize business outcomes
• Follow up on enquiries, quotations, and orders to maintain a healthy sales pipeline
• Coordinate with internal teams to ensure timely order fulfillment, delivery, and customer support
• Resolve customer issues promptly and deliver excellent after-sales service

Market Expansion

• Collaborate with management to identify and develop new sales channels and business expansion opportunities
• Establish and strengthen distribution networks and retail partnerships
• Represent the company at trade exhibitions, networking events, and industry activities to promote products and brand visibility

Reporting & Performance

• Prepare regular sales reports, forecasts, and market updates for management review
• Maintain accurate records of customer interactions, sales activities, and account performance
• Consistently achieve assigned sales targets and KPIs contributing to company growth and profitability

Preferred competencies and qualifications

• Diploma or Bachelor's Degree in Business, Marketing, Sales, or related field
• 2–5 years of experience in business development, sales, or account management, preferably in the FMCG industry
• Experience managing retail, wholesale, or distribution channels is advantageous
• Strong communication, negotiation, and relationship management skills
• Self-motivated, proactive, and results-oriented with the ability to work independently