Regional Specialist, Marketing Services

Regional Specialist, Marketing Services

Job Summary

• This role is responsible for the coordination and execution of marketing communications for B2B products in SEA region (Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam).

• This position reports to the Head of Department and plays key role to integrate with Digital and PR teams in building a strong brand for the company.

Key Accountabilities Regional & Singapore PR

• Work with regional business units on the development and execution of marketing strategies and content development for new product launches
• Collaborate with the cross-functional teams to plan and execute integrated marketing plan and coordinate regional B2B campaigns to enhance brand presence and drive lead generation and sales conversion
• Create compelling and targeted B2B content for offline and online platforms
• Plan and execute B2B events to enhance brand visibility in the region
• Ensure strict adherence to the brand guidelines across all B2B marketing materials
• Track and report on key performance indicators (KPIs) specific to B2B marketing to measure the effectiveness of campaigns
• Stay updated on industry best practices and emerging trends in B2B marketing to ensure the company remains at the forefront of regional marketing communications
• Manage vendors to ensure expenses are kept within approved budget and deliverables adhere to communication guidelines and given timeline

Key Job Requirements

• Proven experience in regional B2B marketing communications, with a track record of developing impactful campaigns
• Strong written and verbal communication skills, with the ability to tailor messaging for diverse B2B audiences
• Solid project management experience, with the ability to manage multiple initiatives and meet tight deadlines
• Strategic thinker with a results-oriented mindset for B2B marketing
• Strong interpersonal and collaboration skills, with experience working across cross-functional teams