Head of Sales Or Deputy General Manager (Steel)

Lead industrial sales growth, key accounts, strategy, and teams.

Your new company

Our client is a well-established and market-leading industrial distribution business with a strong presence across Singapore and the region. Serving a diverse customer base across manufacturing, engineering, construction, infrastructure, energy, and industrial sectors, the organization is recognized for its commitment to quality, customer service, and long-term partnerships. Due to continued business growth and succession planning initiatives, they are looking to appoint an experienced commercial leader to drive the next phase of growth.

Your new role

Reporting directly to senior management, you will be responsible for leading the overall sales and business development strategy while driving sustainable revenue growth, profitability, and market expansion.

Key responsibilities include:

• Develop and execute strategic sales plans aligned with business objectives.
• Lead, motivate, and develop a high-performing sales team to achieve revenue and profit targets.
• Drive new business development and expand existing customer relationships across Singapore and regional markets.
• Identify new market opportunities, industry trends, and growth initiatives.
• Build and maintain strong relationships with key customers, contractors, consultants, OEMs, distributors, and other industry stakeholders.
• Lead commercial negotiations and secure major contracts and supply agreements.
• Monitor sales performance, pipeline health, forecasting accuracy, and market intelligence.
• Review pricing strategies and profitability to ensure sustainable business growth.
• Collaborate closely with operations, procurement, logistics, finance, and customer service teams to ensure operational excellence and customer satisfaction.
• Prepare and present business performance reports, sales forecasts, and strategic recommendations to senior leadership.

What you'll need to succeed

To be successful in this role, you will possess:

• Degree qualification in Business, Engineering, Marketing, or a related field.
• Minimum 12 years of B2B industrial sales experience, with a proven track record in a senior leadership capacity.
• Proven success within industrial products, engineering materials, steel distribution, manufacturing, or related sectors.
• Demonstrated success in driving revenue growth, business development, and key account expansion.
• Strong commercial acumen with experience in contract negotiation, pricing strategy, and profit management.
• Proven ability to lead, coach, and develop successful sales teams.
• Excellent stakeholder management, communication, and presentation skills.
• Strategic mindset with the ability to balance long-term planning and operational execution.
• Existing industry network and customer relationships within industrial sectors will be highly advantageous.

What you'll get in return

• Opportunity to join a reputable and growing market leader.
• Strategic leadership position with strong visibility across the business.
• Exposure to regional markets and large-scale commercial opportunities.
• An established business with a strong culture of collaboration and continuous improvement.
• Attractive remuneration package with performance-based rewards.
• Excellent long-term career development and leadership opportunities

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.

EA Reg Number: R23117721

EA License Number: 07C3924 | Company Registration No: 200609504D