Marketing Executive

About the Role

We are looking for a dynamic and results-driven Marketing Executive to join our team supporting both MG and IM Motors brands. This role will be responsible for planning, executing, and monitoring marketing campaigns and events to drive brand awareness, customer engagement, and business growth. The ideal candidate is creative, organized, and passionate about marketing in the automotive industry.

Key Responsibilities

• Develop and execute integrated marketing campaigns across online and offline channels.
• Create engaging content for social media, email marketing, websites, and other digital platforms.
• Plan and execute promotional activities, including roadshows, showroom events, exhibitions, pop-ups, sponsorships, and partner events.
• Coordinate with internal stakeholders, agencies, vendors, and media partners to ensure successful campaign delivery.
• Manage end-to-end event logistics, procurement, vendor coordination, and budget tracking.
• Monitor campaign performance and provide insights and recommendations for continuous improvement.
• Manage and maintain marketing merchandise inventory, including monthly stock updates.
• Oversee social media platforms to enhance brand visibility, engagement, and lead generation.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Ensure brand consistency across all marketing communications and materials.
• Support additional marketing and business initiatives as assigned.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• 1-3 years of experience in marketing, event management, or brand marketing.
• Strong understanding of digital marketing, social media management, and content creation.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Office 365; experience with Canva, Photoshop, or AI design tools is an advantage.
• Strong project management skills with the ability to handle multiple priorities and deadlines.
• Creative, proactive, detail-oriented, and highly organized.
• Knowledge of the automotive industry, automotive brands, market trends, and customer buying behaviour is highly preferred.
• Passion for automobiles and understanding of vehicle features, EV trends, and automotive marketing will be an added advantage.