Marketing Executive (Preschool)

Position: Marketing Executive
Reports To: Marketing & Communications Assistant Manager

Social Media and Content

• Plan, create, and schedule content for the organisation's social media account, including photos, videos, graphics, and captions.

• Film and edit short-form videos across all six centres, including recurring content series.

• Write captions and copy that carry the warmth, values, and voice of the organisation.

• Maintain a consistent brand identity and visual style across all content.

• Build and manage a content calendar aligned with the school calendar and key milestones.

• Monitor engagement, respond to comments and messages, and report on content performance.

Marketing and Enrolment Support

• Support enrolment campaigns and group-wide events such as Open Houses, from planning through to on-the-day execution.

• Assist the Assistant Manager in developing and rolling out new initiatives.

• Coordinate with Centre Principals to gather content, align messaging, and schedule activities.

• Prepare marketing collateral, including welcome packs, flyers, class timetables, and digital assets.

• Track enquiries and support the enrolment journey for prospective families.

Website

• Keep the organisation's website current, including centre information, programmes, term dates, and events.

• Update pages ahead of key milestones such as enrolment periods and Open Houses.

• Publish news, photos, and stories that reflect life across all six centres.

• Ensure content is accurate, consistent, and aligned with the brand voice used on social media.

• Check that links, forms, and enquiry pathways are functioning properly so prospective families can reach us easily.

• Flag technical issues to the relevant vendor or support contact and follow through to resolution.

Administrative Responsibilities

• Coordinate marketing requests and activities across the different centres to ensure timely follow-up and execution.

• Maintain, organise, and regularly update marketing-related files, photographs, videos, marketing collateral, and other digital assets.

• Manage and maintain content calendars, keeping track of upcoming campaigns, events, school activities, deadlines, and key marketing milestones.

• Assist with event planning, coordination, and administrative arrangements for Open Houses, school events, campaigns, and other promotional activities.

• Coordinate with Centre Principals and relevant stakeholders on event requirements, marketing materials, schedules, and other logistical arrangements.

• Prepare and maintain simple reports, trackers, schedules, and updates for management review.

• Assist with general correspondence and communications relating to marketing initiatives, events, campaigns, and centre requests.

• Maintain proper documentation and filing of marketing activities, materials, approvals, and relevant records.

• Follow up on outstanding marketing requests, deliverables, and action items with centres, vendors, and relevant stakeholders.

• Provide general administrative and coordination support to the Marketing & Communications department as required.

Requirements

• Diploma or Degree in Marketing, Communications, Media, or a related field.

• Strong writing skills with a sharp eye for tone and detail.

• Proficiency in content creation and editing tools such as Canva, CapCut, or Adobe Creative Suite.

• Confident in filming and appearing on camera when needed.

• Highly organised and able to manage multiple centres, priorities, and deadlines concurrently.

• Good administrative, coordination, and follow-up skills.

• Strong attention to detail with the ability to maintain accurate records, trackers, and schedules.

• Good interpersonal and communication skills, with the ability to coordinate effectively with Centre Principals and internal stakeholders.

• Warm, collaborative, and aligned with the mission of Catholic preschool education.

What We Offer

• AWS & Performance-Based Variable Bonus
• Medical Benefits
• Competitive Annual Leave
• Opportunities for Learning