Merchandiser & E-Comm Executive

MAIN PURPOSE

This role is responsible for developing and executing a comprehensive merchandise and e-commerce strategy for Grand Seiko in the Asia-Pacific region. The successful candidate will drive business performance by optimizing product assortment, managing inventory, and setting competitive pricing. A key focus will be the strategic expansion of the Grand Seiko e-commerce footprint beyond Singapore, creating a seamless online customer experience that aligns with the brand's luxury positioning.

KEY RESPONSIBILITIES

1. Business Performance

• Support the BPM to execute the merchandise strategy for Grand Seiko watches to achieve sales and profitability targets.
• Forecast demand, plan optimal inventory levels, and manage stock controls to ensure product availability and minimize carrying costs.
• Adapt global sales objectives to create and implement regional and store-level performance goals, aligning all merchandising efforts accordingly.
• Conduct regular product pricing analysis and competitor benchmarking to ensure market competitiveness.
• Manage the entire SKU lifecycle, from introduction to end-of-life, and identify top-performing SKUs to maximize sales opportunities.

2. Assortment Planning & Inventory Management

• Develop and manage assortment plans for all channels, including boutiques, wholesale partners, and e-commerce, tailored to local market preferences.
• Oversee inventory management, including stock allocation, replenishment, and consolidation to optimize stock turn and availability.
• Work closely with the SCM and Operations team to ensure seamless execution of stock movements and logistics.

3. E-Commerce & Paid Media

• Support the BPM to lead the expansion of Grand Seiko's e-commerce presence across the Asia-Pacific region.
• Collaborate with the marketing team to develop and execute integrated paid media ecommerce that drive traffic, conversion, and brand engagement.
• Strategically expand the online product offering and services to new markets beyond Singapore, ensuring a consistent and premium brand experience.

4. Support implementation of CRM system for MBS Boutique

• Support with the roll-out of a new CRM system for the MBS Boutique.
• Collaborate with the marketing team to develop and execute CRM standards for Boutique Customers.
• Execute CRM campaigns with boutique.
• Monitor and develop reports to ensure usage of CRM system from Boutique staff.

5. Reporting and Analysis

• Generate and analyze regular reports on sales performance, inventory levels, and sell-through rates to provide actionable insights.
• Monitor and report on the performance of e-commerce campaigns and initiatives.
• Provide ad-hoc analysis as required by management to support strategic decision-making.

Qualifications

• Bachelor’s degree in business, Marketing, or a related field with up to 4 years of relevant experience in merchandising, inventory management, and e-commerce, preferably within the luxury goods or watch industry.
• Possess both operational and analytics skillsets.
• Good written, verbal communication and presentation skills.
• Proficient in MS Office especially in Excel and PowerPoint, with experience with sales, inventory management and BI tools.
• Proficient in e-commerce implementation and working with vendors such as Shopify, WordPress, Stripe, Adyen, etc.
• Strong teamwork and experienced in working with and delivering to cross-functional partners regionally.
• Good communications and collaborative skills with our internal/external partners to resolve, handle shipping and all customs requirements.
• Highly organised, structured and meticulous.
• Result oriented professional with problem resolution and follow through skills.
• Willing to learn with positive attitude; able to meet deadlines with self-initiative.
• Other ad hoc administrative and organisational support task.