KOL Marketing Manager - FinTech & Financial Services

• Lead global KOL and influencer strategy across multiple markets
• Drive customer acquisition through performance-led partnerships

About Our Client

Our client is a globally recognised financial services and fintech organisation with an established presence across multiple international markets. Leveraging technology and digital innovation, the business provides sophisticated trading and investment solutions to retail and professional clients worldwide.

Operating across several regions, the organisation has built a strong reputation for delivering customer-focused products, embracing innovation, and investing in high-performing marketing strategies to drive continued growth. The company offers a dynamic, international environment where marketing leaders can directly influence commercial outcomes and brand expansion.

Job Description

• Develop and execute a global influencer and KOL marketing strategy aligned with business growth objectives.
• Build market-specific partnership plans that drive customer acquisition, engagement and brand awareness.
• Identify, evaluate and manage relationships with influencers, content creators and industry thought leaders.
• Lead commercial negotiations and manage influencer partnerships from onboarding through campaign execution.
• Own influencer marketing investments, budget allocation and performance optimisation initiatives.
• Establish measurement frameworks, analyse campaign effectiveness and maximise return on marketing spend.
• Collaborate with regional and cross-functional stakeholders to ensure campaigns meet brand, regulatory and commercial requirements.

The Successful Applicant

• 5+ years of experience in influencer marketing, KOL management, creator partnerships or performance-led partnership marketing.
• Proven track record developing and leading influencer strategies within fintech, financial services, online trading, payments or other regulated industries.
• Experience driving measurable business outcomes including customer acquisition, conversion and revenue growth through influencer channels.
• Demonstrated success managing regional or global influencer programmes across multiple markets.
• Demonstrated success managing mid to large-scale influencer marketing budgets and optimising marketing spend across multiple campaigns and markets.
• Strong commercial acumen with experience managing significant marketing investments and partnership negotiations.
• Ability to analyse campaign performance, customer insights and marketing data to optimise results.
• Strong stakeholder management skills with experience partnering across marketing, commercial and leadership teams.
• Knowledge of influencer platforms, social analytics and marketing attribution tools.

What's on Offer

This is an opportunity to join a globally recognised financial services business undergoing continued growth and investment. The successful candidate will enjoy exposure to international markets, ownership of a high-impact marketing function, and close collaboration with senior stakeholders. The organisation supports ongoing professional development through structured learning opportunities, training programmes and certifications, alongside a comprehensive benefits package that includes healthcare coverage, annual leave, study leave and volunteer initiatives.

Contact

Maureen Yeoh (Lic No: R1987106/ EA no: 18S9099)

Quote job ref

JN-082026-7084437

Phone number

+65 6541 9946

Michael Page International Pte Ltd | Registration No. 199804751N