Digital Marketing Executive

Responsibilities for this role:

• Manage company e-commerce platforms.
• Optimize website design to improve user experience on websites based on company online strategy
• Handle uploading/updating of products on the website, edit photos / copywrite to ensure products displayed correctly with detailed product information and compelling descriptions together with related product contents
• Create advertising materials for products
• Track site performance and product updates
• Implement online sales and marketing strategies to generate interest and create awareness.
• Generating online traffic and process website order to increase profitability.
• Create and execute digital marketing campaigns, social media marketing campaigns, retargeting campaigns, and other campaigns, including newsletters for subscribers
• Maximize SEO rankings
• Able to construct SEM campaign and measurement
• Set up weekly reporting trackers using Google Analytics and Netsuite
• Create campaigns to promote the company’s products/services by blasting promotions via email, social media, WhatsApp, Wechat etc.
• Compile periodic market analysis and report
• Address all queries from webstore visitors/customers on a timely & courteous

Requirements:

• Bachelor’s degree or diploma in the relevant field
• Minimum 2 years of experience managing and e-commerce site
• Knowledge of Photoshop, managing online shopping platforms
• Adobe creative suite skills, Excel skills, and basic HTML skills
• Good IT skills
• Must have good knowledge on how E-commerce & M-commerce works
• Prior WordPress experience is an advantage
• 5 Working days 9.00am-6:00pm + weekend alternate half day 9.00am-1.00pm
• Available immediately would be highly preferable.