Marketing Strategist

Role Overview

We are looking for a Marketing Strategist to drive marketing initiatives that strengthen brand visibility, support lead generation, and contribute to business growth. This role combines strategic thinking with hands-on execution across campaigns, content, digital channels, and performance tracking.

Key Responsibilities

• Develop and execute marketing strategies aligned with business objectives, brand priorities, and growth targets.
• Plan and manage integrated marketing campaigns across digital and selected offline channels.
• Create and refine messaging and content angles for different audience segments, course offerings, and business initiatives.
• Support full-funnel marketing efforts across awareness, consideration, lead generation, and conversion.
• Track and analyse campaign performance, lead quality, engagement, and return on marketing investment, and recommend improvements based on insights.
• Conduct market and competitor research to identify trends, opportunities, and areas for differentiation.
• Work with internal stakeholders to align marketing efforts with business priorities, course promotions, and customer needs.
• Support content planning across platforms such as website, email, social media, and promotional materials.
• Coordinate with external vendors, designers, agencies, or media partners where required to ensure timely and high-quality execution.
• Ensure consistency in brand identity, tone, and messaging across all marketing touchpoints.
• Contribute to reporting, campaign reviews, and ongoing optimisation of marketing activities.

Requirements

• Experience in marketing, digital marketing, campaign strategy, or related functions.
• Strong understanding of marketing fundamentals, including content, social media, email marketing, website content, and campaign planning.
• Ability to interpret data and translate insights into actionable marketing recommendations.
• Strong writing, communication, and stakeholder management skills.
• Good organisational and project management abilities, with the ability to manage multiple initiatives at once.
• Creative thinker with a data-driven mindset.
• Able to work independently while collaborating effectively with internal teams and external partners.

Nice to Have

• Experience in education, training, professional services, or course marketing.
• Familiarity with CRM systems, marketing automation tools, and analytics platforms.
• Understanding of SEO, SEM, paid media, and conversion-focused marketing.
• Experience supporting brand-building and lead generation campaigns.