Senior Marketing Executive

Job Description:

• Develop, plan and deliver marketing campaigns across digital, social media and offline channels.
• Coordinate marketing events, product launches and promotional activities.
• Manage digital content across key regional platforms such as Instagram, Facebook, TikTok and Rednote
• Monitor and report on the performance of marketing campaigns, using insights to make data-driven decisions and optimizations.
• Collaborate with internal teams to align marketing initiatives with business development objectives.
• Manage external vendors, agencies and marketing partners.
• Manage brand consistency across all marketing communications and materials.
• Conduct market research to identify trends, customer needs, and competitor activities
• Manage and plan CRM system and develop strategies to maintain customer satisfaction.
• Assist in producing marketing collaterals for campaign and day-to-day materials

Job Requirement:

• Diploma or Degree in Marketing, Business Administration, Mass Communication, or a related field
• 3 to 5 years of relevant marketing experience, preferably in the service or F&B industry
• Hands-on experience in market research and data analysis within the service or F&B sectors
• Familiar with both online and offline media platforms, including advertising formats and requirements
• Proficient in Microsoft Office (Word, Excel, PowerPoint); knowledge of Adobe Illustrator & Photoshop will be an advantage
• Experience with data analytics tools such as Google Analytics or Power BI will be an advantage
• Able to work effectively both independently and collaboratively in a team environment
• Strong project management skills with the ability to manage multiple projects and meet tight deadlines
• Excellent interpersonal and communication skills to collaborate with internal teams and external vendors
• Proficiency in English is required. Ability to communicate in Mandarin is needed to liaise with Mandarin-speaking stakeholders
• Candidates who are able to join within a short notice period will have an advantage