Regional Business Development Manager (Channel Sales)

About the Role:

We are a leading global provider of Automatic Identification and Data Capture (AIDC) solutions, specializing in barcode printers, scanners, mobile computing, and RFID technologies.

We are seeking an experienced Channel Sales professional to drive business growth through distributors, resellers, and system integrators across international markets.

This role offers an exciting opportunity to expand our channel business across the Africa region, including South Africa, by developing strategic partnerships and building a sustainable, scalable channel ecosystem.

What You'll Be Doing:

Market Expansion:

• Identify and develop new business opportunities across the Africa region to drive market growth.

Channel Partner Management:

• Build, develop, and maintain strong relationships with distributors, resellers, system integrators, and other strategic channel partners.

Channel Development:

• Recruit, onboard, and develop new business partners in territories with limited or no existing channel coverage.

Sales Growth:

• Drive revenue growth through channel partners by providing sales support, partner enablement, training, and joint go-to-market initiatives.

Cross-Functional Collaboration:

• Work closely with the sales, marketing, product, and technical teams to ensure successful product launches and alignment with market requirements.

Customer Engagement:

• Understand customer needs and challenges, working with channel partners to deliver tailored solutions that enhance customer satisfaction and long-term loyalty.

What We're Looking For:

• Minimum 3–5 years of experience in channel sales, channel development, or business development.

• Proven experience in B2B channel sales with a strong track record of achieving sales targets.

• Hands-on experience developing, managing, and supporting distributors, resellers, or channel partners to drive revenue growth.

• Strong understanding of channel sales models, including partner recruitment, pricing, margins, partner enablement, and channel strategy.

• Strong analytical skills with the ability to interpret sales data, prepare forecasts, and make data-driven decisions.

• Experience with structured channel programs, such as deal registration, Marketing Development Funds (MDF), partner tiers, and incentive programs. Experience in the AIDC (Automatic Identification and Data Capture), Auto ID, barcode, RFID, mobile computing, or industrial automation industry will be a strong advantage.

Important: This is a channel sales role focused on partner-led sales, rather than direct enterprise or key account sales. Candidates must have proven hands-on experience in developing, managing, and growing channel partners. Applicants without relevant channel partner management experience will not be considered for this role.