Commerce Specialist (Livestream & Affiliates) 12 Month Contract / UID:2269

Role Overview

We are looking for a Commerce Specialist to build and scale the organisation’s social commerce and live-selling ecosystem, transforming audience engagement into sales and creators into effective commerce channels. The ideal candidate should have hands-on experience with TikTok Shop, Meta, social selling platforms, live shopping, and affiliate marketing.

Key Responsibilities

• Develop and implement end-to-end social commerce strategies aligned with business objectives, including full-funnel marketing programmes.

• Build and scale live-selling models, including the development and management of social sellers, affiliates, and trained hosts.

• Manage affiliate databases, partnerships, campaigns, and live-selling strategies and events.

• Identify and evaluate emerging social commerce trends, platforms, technologies, and consumer behaviours to uncover new growth opportunities.

• Define and monitor key performance indicators such as GMV, ROAS, LTV, conversion rate, and sales revenue.

• Develop robust tracking, reporting, and analytics frameworks to measure social commerce and affiliate performance and provide optimisation recommendations.

• Integrate first-party (1P) data and marketplace APIs to create seamless commerce experiences across D2C, TikTok Shop, and quick-commerce platforms.

• Develop and deliver training programmes and resources to enhance social commerce capabilities across marketing teams.

• Drive innovation across retail media, D2C, social commerce, and digital commerce platforms.

• Build and maintain strong relationships with social media platforms, agencies, technology providers, creators, and other external partners.

• Collaborate closely with internal Marketing, E-commerce, Sales, Media, and Commercial teams to drive social commerce growth.

Requirements

• Degree in Marketing, Business, E-commerce, Digital Marketing, Communications, or a related discipline.

• 3–5 years of experience in social commerce, e-commerce, digital marketing, performance marketing, or a related role.

• Hands-on experience with TikTok Shop, Meta Commerce, and other social selling platforms.

• Proven experience in live commerce/live selling, including managing hosts, creators, affiliates, and live-selling campaigns.

• Strong understanding of affiliate marketing and creator commerce, including affiliate recruitment, management, and performance optimisation.

• Experience developing and executing full-funnel social commerce strategies with clear commercial objectives.

• Strong commercial and analytical mindset, with experience tracking GMV, ROAS, LTV, conversion rates, and other e-commerce KPIs.

• Experience working with marketplace platforms, D2C channels, and e-commerce ecosystems.

• Knowledge of first-party data, marketplace APIs, customer segmentation, and digital commerce technologies would be an advantage.

• Strong understanding of social media trends, consumer behaviour, and emerging commerce technologies.

• Excellent stakeholder management and communication skills, with the ability to work with platform partners, agencies, creators, and internal teams.

• Strong project management skills with the ability to manage multiple campaigns, partners, and initiatives simultaneously.

• Highly entrepreneurial, proactive, and results-driven, with a passion for identifying new opportunities to grow social commerce.

We regret that only shortlisted candidates will be notified.
Interested candidates may apply through the application system. We regret to inform only Shortlisted candidates will be notified.

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