Sales & Retail Operations Manager-Serta Mattress Boutiques & Departmental Store outlets

Company Overview

Serta International Pte Ltd is the sole distributor and licensee of Serta Inc. USA in Singapore, marketing and distributing a range of high-quality mattresses and bedding products through flagship stores and major department stores, serving a demanding market with innovative sleep solutions.

Job Summary

Join our team as a Sales & Retail Operations Manager to lead sales performance and retail operations across Serta Mattress Boutiques and Departmental Store outlets, driving sales growth, managing sales teams, and executing promotional strategies effectively.

Responsibilities

• Lead and drive overall sales performance across Serta Mattress Boutiques and Departmental Store outlets to achieve business growth
• Develop and implement sales strategies to meet monthly and annual sales targets
• Manage, supervise, coach, and motivate promoters and Retail Sales Consultants to enhance team performance
• Monitor individual and outlet sales performance and execute action plans to address gaps
• Plan and coordinate sales promotions, campaigns, festive offers, and departmental store events to boost customer engagement
• Analyze competitor pricing, promotions, and market activities to maintain competitive positioning
• Recruit, train, and develop promoters and Retail Sales Consultants to build a high-performing sales team
• Collaborate with Management, Marketing, Operations, and Merchandising teams on product launches and promotional campaigns
• Build and maintain strong relationships with departmental store partners and relevant business partners to support sales objectives
• Ensure consistent product presentation, promotional materials, pricing displays, and brand standards across all retail outlets
• Support the opening and setup of new retail outlets as required

Required competencies and certifications

• Minimum 5 years of experience in retail sales or retail management, preferably managing multiple outlets or sales teams
• Proven track record of achieving sales targets and improving retail performance
• Strong skills in sales management, team leadership, pricing, and promotional planning
• Strong leadership, coaching, negotiation, analytical, and problem-solving skills
• Customer-focused with excellent communication and presentation skills
• Bilingual proficiency in English and Mandarin to communicate effectively with customers and business partners
• Ability to work flexible retail hours, including weekends and public holidays

Preferred competencies and qualifications

• Experience in mattress, furniture, bedding, home furnishing, or premium retail sectors

Other Information

Benefits

• Competitive salary: S$5,000 – S$8,000 per month
• Staff purchase discounts
• Medical and annual leave benefits