VP of Business Development

About us

We pride ourselves as the best and largest vertically integrated, omni-channel women’s fashion brand in the region. Founded in 2010, we’ve grown to 150 people strong, proudly headquartered in Singapore with country offices in Indonesia and Malaysia and an omni-channel presence across these 3 markets. In addition to our retail franchise in Cambodia, we ship internationally to 15 markets (Hong Kong, China, Philippines and Australia, New Zealand, US, Canada, Macau, Japan, Korea, Vietnam, Thailand, Myanmar, Cambodia & Brunei).

We are taking our definition of new female retail global, with our sights set on becoming the most thoughtful brand for the everyday woman.

The team

The Love, Bonito team is a passionate, dynamic, innovative and fun-loving family. From fashion-lovers, savvy marketers to tech whizzes, we have a diverse team of talented individuals with one unified focus - our customer, the Love, Bonito woman. She is at the heart of everything we do and we pride ourselves in always taking an innovative, data-centric yet considerate approach in creating the right experiences, products and content for her. With big dreams and a grand mission, we’re looking for great like-minded people to join us - people who are as passionate, fearless and entrepreneurial.

If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you!

The role

This will be a pivotal role where you will be leading the entire business development arm of Love, Bonito - strategy & research, international sales and the launching of new markets and new business streams.

Reporting directly into the Chief Commercial Officer, you will play a key role in growing, strengthening and future-proofing Love, Bonito.

You should have / be

• A strategic, performance-driven and objective mindset

• A strong mature leader and role model

• Extreme ownership with a mission-first mindset

• Highly strategic, analytical and logical with impeccable long-term judgment

• Ability to zoom in and out when working with teams, cut through the noise and be a decisive voice when required

• Strong leadership skills in motivating and driving both direct and project team

• Exceptional communication and persuasion skills with both internal and external stakeholders

• A performance-driven attitude and thirst for constant improvement through continuous optimizations and refinements

• Exceptional influencing abilities to create strong ‘voluntary’ buy-in by building strong relationships with stakeholders across all functions and levels

• Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; We’re Better Together!

Main responsibilities

Strategy & Research

• Build strong research and insights capabilities (in-house or outsourced) that will facilitate user research, market research, focus groups etc. on an omnichannel and global scale

• Collaborate and build tight relationships with the relevant agencies, universities etc., for research

• Develop internal research framework and methodology

• Develop solid insights to drive key organizational decisions especially when it comes to major feature roll-outs, new features and services, categories and stores (online / offline)

• Develop strategy and framework for expansion opportunities and new revenue streams

• New markets

• New assortment - lines, categories etc.

• New products & business streams

• New verticals

Expansion & Project Management

• Build a strong best-in-class Business Development team that has extreme ownership, strong critical and strategic thinking abilities and project management skills

• Build a strong launcher team strategy and structure for new city / market expansion

• Lead in new city roll-outs; working alongside Management in the setup and hiring of Country teams

• Collaborate with Management and all Team Heads to develop a go-to-market guidebook, that will facilitate all future market expansions

• Collaborate with Management and Head of Retail to develop a new store guidebook and SOP, that will facilitate all new store openings (from research > evaluation > negotiation > launch)

• Collaborate with Design & Merchandising in the roll-out of new categories etc. Project manage when necessary.

International

• Own the full international account including both our e-commerce and potential distribution and franchise partners

• Develop a solid international strategy consisting so that team can work autonomously, quick and aggressively to grow Love, Bonito globally

• Clear approach and operating model i.e. direct and fully owned, partner channels, franchise etc.

• Develop and farm relationships with potential international partners

KPIs

• New market / city launches and first 6 months sales

• International web & store sales

• Incremental growth from new initiatives and features

Qualification and Experience

• 8+ years of relevant work experience preferably in a startup or consulting company

• Bachelor’s Degree in Engineering, Business or other relevant fields

• Pat experience in rolling out major cross-functional projects

• Past experience in building, managing and leading teams

• Past regional experience and ability to thrive in a multicultural diverse environment

• High analytical, numerate and proficient in Excel and other analytics tools

• Strong and effective communicator and an influential team leader and player