Senior Marketing Executive

Company Overview

We are an AI-driven technology company building a smart learning platform to help students improve their thinking and problem-solving skills. We focus on scalable AI-powered products for the K–12 market with plans for regional expansion.

Job Summary

Drive marketing execution and business growth initiatives as a Senior Marketing Executive / Assistant Marketing Manager. Lead user acquisition, brand positioning, partnerships, and growth strategy in a fast-paced startup environment.

Responsibilities

Marketing & Growth

• Plan and execute targeted marketing campaigns to increase user acquisition and product awareness
• Manage and optimize digital marketing channels including social media, advertising, content, and email to maximize engagement
• Analyze campaign performance data to improve return on investment and marketing effectiveness

Brand & Product Positioning

• Develop and contribute to brand strategy and messaging to ensure clear market differentiation
• Maintain consistent brand voice across all communication channels
• Collaborate closely with product and technology teams to align marketing with product development

Required competencies and certifications

• 3–5 years of experience in marketing or related roles
• Proven experience in digital marketing and campaign execution
• Ability to analyze data and solve problems to optimize marketing outcomes
• Strong communication skills and ability to manage stakeholder relationships
• Capacity to work independently and adapt in a startup environment