[Full Time] Digital Marketing Snr Exec - Private Education

Salary: Up to $5,500
Employment Type: Full-Time
Working Hours: 5 days per week
Location: Marina Square

About the Role

We are looking for an experienced Digital Marketing Specialist to lead digital marketing initiatives, manage agency partnerships and drive campaign performance across digital channels. The role will also support the use of AI, GenAI, CRM and marketing automation tools to improve marketing effectiveness and lead generation.

Key Responsibilities

• Manage digital marketing projects, including AI initiatives and CRM workflows.
• Lead and manage appointed agencies to deliver digital marketing initiatives.
• Develop and execute digital marketing plans to achieve campaign lead targets.
• Plan and optimise content across different digital media channels.
• Manage social media advertising, SEO, AEO, GEO and paid media campaigns.
• Optimise campaign landing pages and websites to improve performance.
• Manage marketing automation and email marketing campaigns.
• Monitor and fine-tune campaign performance across daily, weekly and monthly cycles.
• Analyse campaign performance using Power BI, HubSpot and CRM analytics.
• Work with partners to monitor, analyse and optimise GenAI tools used by the organisation.
• Review performance marketing results and refine digital marketing and media strategies accordingly.
• Manage digital marketing campaign reports and performance dashboards.
• Conduct competitor research and analyse key performance metrics.
• Ensure campaigns are launched on time and aligned with the overall digital marketing strategy.
• Support marketing events, conferences and open houses where required.

Budget Management

• Monitor marketing budget allocation against planned activities.
• Track marketing expenditure against approved budgets.
• Manage marketing budgets based on agreed objectives and targets.

Requirements

• Degree in Marketing, Advertising, Business or related discipline.
• 5–7 years of relevant digital marketing experience.
• Proven experience in Google Ads, SEO, AEO, GEO and paid social media marketing, including Meta Ads.
• Strong expertise in end-to-end digital campaign management and media planning.
• Experience in CRM, marketing automation, media planning/buying and project management.
• Proficient in HubSpot and analytics platforms such as Power BI.
• Strong analytical and numerical skills with the ability to interpret campaign data and translate insights into action.
• Experience managing agencies/vendors, budgets and deadlines.
• Able to work effectively in a matrix and high-performance environment.
• Strong stakeholder management and cross-functional collaboration skills.
• Independent, dynamic and results-oriented.
• Willing to work on tight deadlines and occasional weekends for events such as open houses when required.