Marketing Executive (Magazine Business)

Role Overview

We are looking for a proactive and versatile Digital Marketing Executive to drive full-funnel digital marketing campaigns, manage digital channels, and support key business development initiatives. The ideal candidate will oversee end-to-end content creation, paid acquisition, website management, and partner relations to amplify brand visibility and drive sales.

Key Responsibilities

Full-Funnel Social Media & Paid Media: Plan and execute top-of-funnel brand awareness through to bottom-of-funnel conversion campaigns. Develop the content calendar, design visual assets (graphics and short-form video), and manage paid campaigns (Meta Ads Manager) to optimize ROI.

Email & Direct Marketing: Design, build, and deploy email marketing (EDM) campaigns to engage subscribers, nurture leads, and drive repeat conversions.

Website Management: Update and maintain website landing pages, homepage banners, and product catalogs to ensure a seamless user experience and accurate product information.

E-Commerce Management: Oversee store operations on Shopee, including listing new magazine issues, managing product variations, updating inventories, and monitoring order fulfillment.

Partnerships & B2B Sales: Build and manage strategic corporate partnerships and direct outreach to schools to promote and drive magazine subscriptions and bulk orders.

Order Management & Customer Service: Process school orders and handle client & customer inquiries promptly to maintain high customer satisfaction.

Administrative Support: Assist with general operations, reporting, and ad-hoc task execution as needed.

Requirements & Qualifications

Experience: 3–4 years of hands-on experience in full-funnel digital marketing or content creation roles.

Platform Mastery: Strong proficiency in social media management and paid media tools (Meta Business Suite/Ads Manager, Facebook, Instagram, TikTok).

Content & AI Capability: Proven experience creating visual assets (Canva, Photoshop, or Premiere/CapCut) and a strong ability to leverage generative AI tools to streamline copywriting and content workflows.

Technical Skills: Familiarity with email platforms (e.g., Brevo) and basic CMS management (e.g., WIX, WordPress).

Key Traits: High autonomy, strong organizational skills, excellent written communication, and a proactive problem-solving mindset.