Senior MarCom Executive

Marketing Strategy & Campaigns

• Develop and execute comprehensive marketing and communications strategies that align with business goals.

• Plan, implement, and evaluate the effectiveness of marketing campaigns, promotions, and initiatives to drive brand visibility, member engagement, and revenue.

• Conduct extensive research on market trends and consumer insights to inform strategy.

• Support the Head of of Marketing & Communications in developing integrated strategies.

Content Creation & Management

• Create engaging and compelling content for various channels, including social media, websites, brochures, posters, banners, newsletters, and in-club signage.

• Oversee the editorial plan, production, and timely delivery of the Club's magazine, ensuring content quality and strong member engagement.

• Manage and maintain the company website, ensuring content is up to date, engaging, and aligned with the brand.

• Draft, edit, and review communication materials such as media releases, public relations plans, statements, speeches, and internal memos.

Social Media & Digital

• Develop and execute social media strategies across platforms like Instagram, Facebook, and TikTok.

• Manage and optimize paid social media campaigns to maximize reach and ROI.

• Track and analyse key performance indicators (KPIs) to measure campaign effectiveness and identify areas for improvement.

Branding & Communications

• Ensure brand consistency across all marketing touchpoints, including digital channels, print materials, and in-club displays.

• Work closely with internal business units to provide strategic communications support that advances departmental objectives.

• Define and maintain the brand's unique voice, tone, and style guidelines. Ensure all messaging across the organization is consistent and aligned with the brand's core values.

• Conduct competitive analysis and market research to identify opportunities for brand growth, positioning, and differentiation. Use consumer insights to inform and evolve brand strategy.

• Monitor key brand performance indicators (KPIs), such as brand awareness, customer sentiment, and brand equity. Analyze data to measure the effectiveness of branding efforts and make data-driven decisions.

Requirements

• A degree in Marketing, Communications, Business, or a related field is required.

• A minimum of 2-3 years of experience in a similar marketing or communications role. Candidates with more extensive experience will be considered for a Asst Marketing Manager position.

• Solid understanding of digital marketing principles, including search engine optimization (SEO), social media marketing, and content management systems (CMS).

• Exceptional written and verbal communication skills, with a proven ability to craft clear, concise, and compelling copy. You should possess meticulous attention to detail in writing and editing.

• A self-starter with strong time and people management skills. The ability to work independently, manage multiple projects simultaneously, and meet deadlines is crucial.

• Able to think creatively and "outside the box" to develop innovative marketing campaigns and solutions.

• Ability to collaborate effectively with internal teams and external partners

• Proven ability to adapt to a fast-paced environment and evolving market trends.