Social Media Buyer

Job Summary

We are looking for a data-driven Social Media Buyer

to manage, optimize, and scale our paid advertising campaigns. In this role, you will be responsible for setting up ads, managing budgets, and analyzing performance to drive maximum return on investment (ROI) across various social media platforms.

Key Responsibilities

• Campaign Setup: Launch and manage paid ad campaigns on platforms like Meta, TikTok, and Google.
• Budget Tracking: Monitor daily spending to ensure efficient cost-per-acquisition (CPA).
• A/B Testing: Test different ad creatives, hooks, and formats to see what performs best.
• Audience Targeting: Research and build precise target audiences based on demographics and behavior.
• Reporting: Analyze campaign data and create weekly reports on key metrics (ROAS, CTR, CPC).

Requirements

• Platform Skills: Proficient with Meta Ads Manager and other major social ad platforms.
• Data-Driven: Strong analytical skills with the ability to interpret data and pivot strategies.
• Creativity: A good eye for high-converting visual and text-based ad creatives.