Marketing Executive (Events & Digital Media)

Job Summary:

The Marketing Executive will play a key role in driving the digital presence, events and online engagement for projects. This individual will be responsible for executing digital marketing campaigns, managing social media accounts, optimizing the association or project's website, and supporting online content initiatives to enhance the visibility of the association's mission and events. The ideal candidate will have a strong understanding of digital marketing strategies, social media platforms, and website management.

Key Responsibilities:

• Campaign Execution: Develop and implement digital and event marketing campaigns across various channels (social media, email marketing, website, paid media, etc.) to promote the association’s events, programs, and initiatives.
• Content Creation & Management: Create compelling digital content (e.g., blog posts, articles, newsletters, videos, and graphics) that aligns with the goals and audience interests.
• Social Media Management: Manage and grow the social media presence on platforms like Facebook, LinkedIn, Instagram, and others. Schedule posts, engage with followers, and monitor trends.
• Website Optimization: Oversee the content management of the website, ensuring that it is up-to-date, user-friendly, and optimized for search engines (SEO).
• Email Marketing: Design and execute email marketing campaigns, including newsletters and event promotions, to engage members and prospects.
• Search Engine Optimization (SEO): Implement on-page and off-page SEO strategies to improve search rankings and drive organic traffic to the association’s website.
• Paid Advertising: Assist in managing digital advertising campaigns (Google Ads, Facebook Ads, etc.), monitoring budgets, and analyzing the ROI of paid marketing efforts.
• Member Engagement: Leverage digital platforms to engage with members and stakeholders, encouraging participation in the activities, events, and initiatives.
• Brand Consistency: Ensure all digital content aligns with the brand guidelines and voice.
• Collaboration: Work closely with other departments, including event management, membership, and communications teams, to align digital marketing efforts with broader organizational goals.
• Leadership: to lead a team of marketing executives in ensuring timely and consistent delivery of marketing objectives

Skills & Qualifications:

• Proven experience (at least 2 year) in marketing.
• Solid understanding of digital marketing tools and platforms.
• Familiarity with SEO techniques, website management, and content management systems (CMS) is a plus.
• Strong knowledge of social media platforms and trends.
• Experience with email marketing tools and campaign design.
• Excellent written and verbal communication skills, with an ability to create engaging content.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Proficiency in Microsoft Office Suite and digital design tools (e.g., Adobe Creative Suite, Canva).
• Ability to multitask and manage multiple digital projects simultaneously.
• Strong attention to detail and organizational skills.
• Ability to lead a team

Preferred Qualifications:

• Degree & above specialised in marketing

Compensation:

• Competitive salary based on experience.
• Additional benefits, including insurance and project incentives.
• Overseas travelling opportunity