Product Marketing Manager, D2C (up $9000, 12months)

Responsibilities

• Own product growth and adoption for company’s D2C product in SEA
• Collaborate with sales teams to develop best practices through the lens of performance marketers to drive business outcomes.
• Partner with Sales leadership, Business Marketing, Global & Regional product marketing teams to set long-term objectives and develop go-to-market strategies.
• Plan and deliver product training to sales teams and develop local product marketing collaterals.
• Act as the voice of the market to the product team; analyze, evaluate and synthesise market opportunities, in-market feedback and customer problems to influence product strategy and roadmaps.

Minimum Qualifications

• 5 years of experience in product marketing, product strategy, digital advertising or relevant experience with a strong focus on brand marketing campaigns.
• Track record of influencing cross-functional teams.
• Ability to set priorities, problem solving, multi-task and work independently.
• Flexible team player who thrives in a fast-paced, often ambiguous, environment.
• Excellent communication and interpersonal skills.
• A commercial and data-driven mindset with experience conducting market research and analysis, building business cases to influence product management decisions.
• Bachelor's degree or above.
• Experience in digital marketing business for performance campaigns; experience in D2C is preferred.
• Possess a strong knowledge of trends in the D2C industry and a strong understanding of client's digital marketing objectives for these industries.
• Ability and desire to solve complex problems with data and quantitative analytical skills.

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