Marketing and Brand Lead

SALT Talent is looking for a Marketing and Brand Lead in Singapore for a financial services client for 12 months contract role.

Responsibilities:

• Act as the senior regional marketing lead and brand custodian, providing strategic direction and oversight across markets while ensuring alignment with Headquarters (HQ) brand strategy and guidelines.
• Analyse customer needs, business performance, industry trends and competitor activities to identify growth opportunities and recommend appropriate marketing strategies, propositions and investment priorities.
• Lead the development and execution of regional marketing strategies and multi-market initiatives across brand, customer acquisition, product usage and engagement.
• Oversee creative, media and other external partners, as well as regional marketing budgets and campaign calendars, to ensure effective and timely delivery.

Requirements:

• Degree in Marketing, Communications, Business, or a related discipline.
• 8+ years of relevant marketing, brand management or integrated marketing experience, preferably within financial services, payments or a leading consumer-focused organisation.
• Demonstrated experience leading regional or multi-market marketing initiatives, preferably across Asia-Pacific (APAC).
• Strong understanding of the banking, cards, digital banking and payments ecosystem.
• Proven ability to operate independently and engage and influence senior stakeholders across regional and local market teams.
• Strong strategic and commercial acumen, with experience translating business priorities and customer insights into actionable marketing strategies and measurable outcomes.
• Strong experience across brand, media, digital marketing, customer engagement and agency management.

CEI No: R1543982 / EA No: 07C3147