Marketing Executive

About

Wellno is a Singapore home appliance brand. We make the Flo water purifier and the Hizero suction-free floor cleaner — appliances built to look and perform like the premium names, without the premium price. We sell direct through our own website, on online marketplace, and face to face at roadshows.

The team is small and the decisions are quick. That means broad work and real ownership, and it means we need someone who can run things without being managed through them.

The Role

You will run day-to-day marketing across our marketplaces, social channels and offline roadshows. This is a hands-on execution role: in Seller Centre, in the content calendar, on the phone with a creator, and on the floor at a roadshow — often in the same week. You report directly to the Managing Director.

What you will do

Marketplaces — Shopee, Lazada, TikTok Shop

• Manage listings, SKU and variant setup, product content, imagery and pricing across all three platforms
• Sign up for and execute platform campaigns — 9.9, 11.11, 12.12, Payday and Brand Day — including vouchers, flash deals and bundles
• Run platform advertising (Shopee Ads, Lazada Sponsored Solutions, TikTok Shop ads) to agreed budget and ROAS targets
• Grow the affiliate and creator programme on each platform: recruit creators, set commission tiers, track what converts
• Coordinate live-selling sessions and shoppable video

Roadshows and events

• Liaise with mall management, event organisers and roadshow agencies on space, dates, permits and logistics
• Coordinate booth setup, point-of-sale materials, product units and delivery in and out
• Brief and support promoters — talking points, pricing sheets
• Attend key roadshows and IT shows, including COMEX and IT Show, to support on the ground

Creators, KOLs and media

• Source, negotiate with and brief KOLs, micro-influencers and UGC creators
• Run seeding end to end: product allocation, delivery, deliverable tracking, usage rights and payment
• Handle media enquiries, press kits and review units
• Build a library of creator content the team can repurpose in ads and listings

Social and content

• Own the content calendar across Instagram, TikTok, Facebook and Xiaohongshu
• Write captions and short-form scripts in the Wellno voice; brief the designer and videographer, and shoot simple content yourself when that is faster
• Manage community — comments, DMs and pre-sale questions — within agreed response times
• Keep the shared asset library organised and current

Website, campaigns and reporting

• Update product pages, campaign landing pages and blog content on our Shopify site
• Support paid social and search: creative briefs, ad copy variants, UTM tagging, creative refresh
• Send EDM and WhatsApp broadcasts to our customer list, in line with PDPA
• Produce a weekly report on sales, spend and ROAS by channel — and say what should change
• Track competitor pricing, listings and promotions across the marketplaces
• Run a go-to-market checklist for each product launch so nothing ships on three channels and misses the fourth

What we are looking for

• Diploma or Degree in Marketing, Business, Communications or a related field
• 1–3 years of hands-on experience in e-commerce, a consumer brand, or an agency servicing one. Strong internship or freelance portfolios in the same work will be considered
• Practical working knowledge of at least one of Shopee, Lazada or TikTok Shop Seller Centre — you have been in the back end, not only looked at the reports
• Comfortable with Canva and basic short-form video editing (CapCut or similar)
• Strong written English. You will be writing customer-facing copy every day
• Organised enough to run several campaigns and deadlines at once with light supervision
• Willing to work occasional weekends and evenings during roadshows and major campaign periods. Time-off-in-lieu is given

Advantageous

• Proficiency in spoken and written Mandarin, to liaise with our Mandarin-speaking suppliers in China and Korea and with Mandarin-language creators
• Experience with Shopify, Meta Ads Manager, Google Ads, GA4 or Klaviyo
• Experience in home appliances, consumer electronics or another considered-purchase category
• Comfortable appearing on camera or hosting a live session
• AI productivity is a PLUS