Website Operations Specialist

Core Responsibilities:

1. Order Fulfillment Management: Process daily order fulfillment for the DTC (Direct-to-Consumer) website; download monthly orders for data statistics and analysis.

2. Order Data Analysis:

a. Analyze sales performance across different countries, regions or cities based on shipping addresses; identify high-potential markets to inform advertising strategy.

b. In cases of logistics anomalies or address issues, contact customers to verify their addresses.

c. Analyze abnormal orders (e.g., payment success rate) and escalate to customer service for user communication and resolution.

3. EDM Operations: Export orders by SKU, extract customer email addresses and send EDM campaigns to drive repeat purchases.

4. Data Processing: Upload existing customer email lists and precisely target these returning customers across advertising platforms for retargeting campaigns.

5. User Privacy: Handle other tasks related to user privacy scenarios.

Requirements:

1. Education: Bachelor's degree or above in Statistics, Computer Science, Data Science or related fields (Master's preferred).

2. Language: Fluent in both Chinese and English (written andspoken); able to independently write data analysis reports.

3. Competencies: Sharp logical thinking, able to identify business risks from data anomalies; strong cross-cultural communication skills.

4. Preferred: Experience in overseas e-commerce data analysis; internships involving DTC website analytics stacks such as Google Analytics or Shopify.