Digital Product Manager - Deposits (Bank, 12 Month Contract) UID: 2269

Key Responsibilities

1. Develop Retail Product Propositions

• Partner with Product teams to formulate compelling and customer-centric product propositions that address customer needs and market opportunities.

• Design and run small-scale experiments to validate market acceptance, gather insights, and continuously iterate towards the desired outcomes.

2. Design Data-Driven Customer Journeys

• Work closely with a broad range of stakeholders to conduct customer immersions, understand customers’ jobs-to-be-done, and define digital experiences that effectively meet customer needs across multiple digital touchpoints.

• Drive customer immersions by actively gathering customer feedback and conducting research on evolving market practices and best-in-class solutions to define efficient and customer-friendly UI/UX experiences.

• Analyse customer profiles, segments, and transactional behaviours to identify key insights and opportunities.

• Engage directly with customers when required to gain deeper insights into problem statements, pain points, and potential opportunities.

3. Drive Online Channel Share

• Develop and implement strategies to grow the share of online acquisition channels by leveraging digital platforms and capabilities.

• Analyse internal data to identify opportunities to increase digital adoption and penetration across relevant customer segments.

• Collaborate with Product and Business Analytics teams to develop targeted marketing campaigns that reach the right customers with relevant propositions.

4. Drive Retail Banking Initiatives in Personal Investing

• Lead and coordinate the development and implementation of key digital initiatives across various stakeholders, covering the end-to-end customer journey from onboarding through fulfilment.

• Monitor market developments and leverage data-driven insights to identify opportunities and recommend product or process enhancements.

• Support post-implementation activities, including user training for relevant touchpoints, production issue investigation, troubleshooting, and escalation where required.

Requirements

• Experience in digital product management within banking or financial services

• Strong understanding of banking products such as cards, lending, and deposits

• Experience managing customer journeys and digital experiences

• Strong stakeholder management and communication skills

• Analytical mindset with experience building business cases and product strategies

• Ability to work in a fast-paced and collaborative environment

We regret that only shortlisted candidates will be notified.
Interested candidates may apply through the application system. We regret to inform only Shortlisted candidates will be notified.

EA License No. 01C4394 • RCB No. 200007268E •EA Registration • Lim Jia Jie EA Registration No. R22108969

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