Senior Market Research Analyst (Quantitative & Qualitative Research)

JOB SCOPE

We are seeking a dynamic and driven individual to join our team in Singapore. The ideal candidate must have several years of experience in quantitative market research (e.g., surveys) and, ideally, some experience (or at least an interest) in qualitative research (e.g., focus groups and interviews). He/she will be able to fulfil the following scope of work:

Research, Analysis and Insights

• Support and work on a variety of research (e.g. customer experience, brand and communications) and data sources (e.g. surveys, secondary data, social media).
• Design or assist with screener and discussion guide for qualitative research and questionnaire, including testing the links to ensure no errors, for quantitative research.
• Review and process data that is collected to ensure high quality standards
• Prepare tabulation specifications and create report templates and charts
• Translate the data and information into insights, that will help clients make informed decisions
• Analysing and synthesising data into easy-to-understand visuals and charts
• Writing commentaries in a narrative story-telling style, including summary and recommendations.

Project and Client Management

• Manage or assist in project setup both internally and externally – from preparing kickoff materials to prepping research operations, fieldwork partners and surveyors.
• Monitor and manage fieldwork and timelines diligently.
• Coordinate and collaborate with cross-functional teams (i.e. operations, vendors, data science, etc) to ensure smooth and timely project completion.
• Provide periodic project or fieldwork updates to clients as well as address their queries or concerns promptly.

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JOB REQUIREMENTS & QUALIFICATIONS

1. Diploma or bachelor's degree in related field, such as market research, business or marketing.
2. At least 1-2 years of experience in quantitative market research. Having some experience in qualitative research will be advantageous.
3. Strong attention to detail, highly organised and able to multi-task with good time management.
4. Exudes critical thinking, analytical and problem-solving skills.
5. Strong communication skills and the ability to work effectively with cross-functional teams.
6. Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.
7. Possesses great soft skills and personality - approachable, candid, go-getting and collaborative.
8. Proficient in Microsoft Excel, Word and PowerPoint is a must.
9. Familiarity with dashboard solutions such as Tableau or PowerBI will be advantageous.