BOUCHERON Retail Performance & Client Engagement Manager, SEA

About Boucheron:

Created by Frédéric Boucheron in 1858, Maison Boucheron has evolved through four generations of direct descendants. A visionary designer and the very first of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron still embodies absolute excellence in Jewelry, High Jewelry and Watchmaking today. The Boucheron style, free and daring, never ceases to invent the classics of tomorrow.

Position Description

The Retail Performance & Client Engagement Manager, SEA, supports the day-to-day performance and coordination of the Southeast Asia retail network during a temporary assignment. Acting as a key liaison between boutiques, regional teams and HQ functions, the role ensures effective business follow-up, operational consistency and strong execution of client engagement initiatives. Leveraging a strong CRM and clienteling background, the position contributes to driving commercial performance, client loyalty and excellence in client experience across the market.

1. Business Coordination & Retail Performance

• Monitor business performance across SEA boutiques and consolidate key retail KPIs.

• Partner with Boutique Managers to identify business opportunities and support action plan execution.

• Coordinate regular business reviews and ensure timely follow-up on priorities.

• Facilitate communication and alignment between boutiques, regional functions and HQ stakeholders.

• Provide business insights and recommendations based on sales and client performance indicators.

2. Client Engagement & CRM

• Drive CRM and clienteling adoption across the SEA retail network.

• Monitor client KPIs, database quality and client engagement performance.

• Support Boutique Managers in developing client recruitment, retention and reactivation initiatives.

• Coordinate the execution of regional CRM campaigns and client engagement activities.

• Share best practices and promote a strong client-centric culture across the market.

• Support VIC engagement initiatives and follow-up of key client opportunities.

3. Retail Operations Support

• Ensure consistent implementation of Maison retail standards and client experience guidelines.

• Support boutiques in addressing operational challenges and coordinating solutions with relevant stakeholders.

• Monitor key operational indicators impacting business performance and client experience.

• Support compliance with retail processes and corporate guidelines.