Marketing Executive (Content & Communications)
About this job
About the Role
Our client is looking for a creative and hands-on Marketing Executive to support marketing, communications and enrolment initiatives across its network of six preschool centres.
A key part of the role will be bringing school life to life through engaging content — capturing meaningful moments, producing short-form videos, creating social media content and working closely with the centres to share stories that connect with parents and the wider community.
You will also support marketing campaigns, Open Houses, events, website updates and other communications initiatives as part of a small and collaborative team.
This role would suit someone who enjoys content creation and wants the opportunity to build broader marketing experience within an education environment.
Fresh graduates with strong creative skills and a relevant portfolio are welcome to apply.
Key Responsibilities
Social Media & Content Creation
- Plan, create and schedule engaging content across the organisation’s social media platforms.
- Produce photographs, graphics, captions and short-form videos that reflect the organisation’s brand, values and voice.
- Visit the preschool centres to capture school activities, programmes, events and everyday moments.
- Film and edit short-form content for social media and digital communications.
- Develop and maintain a content calendar aligned with school activities, enrolment periods and key milestones.
- Maintain a consistent brand identity and visual style across marketing content.
- Monitor social media engagement and basic content performance to understand what works well.
Marketing, Events & Enrolment Support
- Support enrolment campaigns, Open Houses and organisation-wide events from planning through to on-the-day execution.
- Work closely with Centre Principals to gather content, coordinate activities and ensure consistent messaging.
- Create and update marketing materials such as flyers, welcome packs, class timetables and digital assets.
- Support marketing activities aimed at engaging prospective families and strengthening awareness of the preschool centres.
- Assist with the development and implementation of new marketing and communications initiatives.
- Coordinate with external vendors and follow up on agreed deliverables where required.
Website Coordination
- Identify website content that requires updating, including centre information, programmes, events, news and staff information.
- Coordinate required website updates with the relevant external support person or vendor.
- Ensure website information remains accurate, current and consistent with the organisation’s messaging.
- Check website links, forms and enquiry channels and follow up on any issues identified.
Marketing Coordination & Administration
- Coordinate marketing requests, schedules and deliverables across the six centres.
- Organise and maintain photographs, videos, marketing materials and other digital assets.
- Maintain content calendars, campaign trackers, event schedules and marketing documentation.
- Support administrative and logistical arrangements for campaigns, Open Houses and school events.
- Follow up with centres, vendors and internal stakeholders to ensure deliverables are completed on time.
- Provide general coordination and administrative support to the Marketing and Communications team.
Requirements
- Diploma or Degree in Marketing, Communications, Media or a related discipline.
- Fresh graduates with strong creative skills, relevant internships, personal projects or a suitable portfolio are welcome to apply.
- Candidates with prior working experience should ideally demonstrate a stable employment history and reasonable tenure in their recent roles.
- Strong writing and copywriting skills, with good attention to tone, accuracy and detail.
- Able to create engaging social media content, photographs, graphics and short-form videos.
- Familiarity with content creation and editing tools such as Canva, CapCut or Adobe Creative Suite.
- Comfortable travelling between preschool centres to capture content when required.
- Able to manage multiple projects, stakeholders and deadlines in an organised manner.
- Good interpersonal and communication skills, with the confidence to work closely with Centre Principals and other stakeholders.
- Comfortable working within the values and environment of a Catholic preschool organisation.
Why Consider This Role?
This is an opportunity to gain broad, hands-on marketing experience while working on content that has a direct connection with children, families and the community.
You will gain exposure across social media, content creation, video, events, campaigns, website coordination and communications across six preschool centres, with opportunities to contribute ideas and see your work being implemented.
Additional Information
- This role supports six preschool centres and some travelling between centres will be required.
- Depending on filming and content requirements, the successful candidate may report directly to the relevant centre for the day.
- Occasional weekend attendance may be required for Open Houses or school events. Time off in lieu will be provided for approved weekend work.
EA Personnel: Sim Ee Targa
EA Reg ID: R1102530
EA Licence No.:24C2359
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Frequently asked questions
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The employer lists 3 500 – 4 000 $ for this role at ATLAZ PTE. LTD. in Singapore. For comparison, the local market median is about 5 619 $ based on 26 558 similar offers.
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