Senior Marketing Executive

Job Summary:

The Senior Marketing Executive plays a pivotal role in executing the company’s marketing strategy and ensuring a seamless online customer experience. You will take full ownership of maintaining and managing our e-commerce platform, while also taking the lead in growing our digital footprint through robust, proactive social media engagement. This role is ideal for a hands-on, digital-savvy marketer who loves bringing a brand’s story to life online.

Key Responsibilities:

• E-commerce Leadership: Take the lead in maintaining, updating, and managing the company’s proprietary e-commerce platform. Ensure product listings are accurate, monitor inventory levels, troubleshoot daily operational issues, and optimize the user journey to drive online sales.

• Social Media Engagement: Spearhead initiatives to grow our online presence. Manage content calendars across Facebook, Instagram, TikTok, and XiaoHongShu. Proactively engage with the community, respond to comments, and foster brand loyalty.

• Campaign Execution: Plan and execute digital and offline marketing campaigns in tandem with the Marketing Manager, ensuring timely rollout across all restaurant outlets and digital platforms.

• Content Creation: Work closely with external agencies or in-house designers to produce compelling marketing collateral, videos, and copywriting tailored for digital growth.

• Performance Tracking: Monitor and report on the performance of social media campaigns and e-commerce initiatives, providing actionable insights for continuous improvement.

• Mentorship: Guide the Marketing Executive in day-to-day tasks and administrative duties.

Requirements:

• Diploma or Degree in Marketing, Communications, E-commerce, or a related field.

• 2–4 years of hands-on marketing experience, preferably in the F&B or retail industry.

• Strong hands-on experience managing e-commerce platforms (e.g., Shopify, WooCommerce, or similar backend systems).

• Tech & Design Proficiency: Comfortable working with AI tools (e.g., generative AI, marketing automation) and design software such as Canva and Adobe Creative Suite.

• Proven track record of growing social media channels and driving high community engagement.

• Detail-oriented, highly adaptable, and capable of taking ownership of projects from start to finish.