Marketing Executive

Overview

We are looking for a Marketing Executive to take ownership of Websentials' brand and overall marketing direction.

This is a strategic and creative role for someone with strong business acumen who can translate business objectives into clear marketing strategies, campaigns, content, and messaging that build visibility, credibility, and demand. We are looking for someone who possesses creativity, strategic thinking, and a genuine sense of ownership.

You will work closely with and coordinate across internal department stakeholders ( i.e. Digital Marketing, SEO, Website, and Sales) to translate strategy into execution. You are not expected to provide full coverage on technical implementation. Instead, you will hold stewardship over the work, ensuring it stays well-directed toward achieving the business outcomes of our market penetration strategy.

You should have enough digital marketing knowledge to provide clear direction, develop strong briefs, and validate that execution aligns with the strategy and objectives.

About Websentials

Websentials helps businesses leverage digital and AI technologies to increase visibility, streamline operations, acquire clients and achieve sustainable growth.

We deliver Website Development, Digital Marketing and custom Agentic AI solutions, alongside Websentials Academy, which provides practical digital and AI education.

Key Responsibilities

Brand & Marketing Strategy

• Own Websentials' brand positioning, messaging, tone and marketing direction.

• Develop monthly marketing strategies, priorities, audiences, offers and campaign themes.

• Align content, social media, SEO, website and paid marketing with business objectives.

• Review performance and market insights to continuously refine strategy.

Content & Creative Direction

• Develop content pillars, themes and calendars.

• Conceptualise content and video ideas, including messaging, angles, scripts and formats.

• Direct educational, promotional, portfolio, testimonial and thought-leadership content.

• Brief and coordinate internal/external resources and review work before publication.

Campaigns & Marketing Assets

• Develop campaign concepts, audiences, offers and creative direction.

• Identify opportunities to improve website messaging, customer journeys and marketing assets.

• Develop case studies, testimonials, portfolios and other proof points to strengthen credibility.

Marketing Coordination & Performance

• Act as the central point of coordination for marketing direction, translating strategy into clear briefs and priorities.

• Work with marketing, SEO, website and sales teams to ensure execution stays aligned.

• Monitor marketing performance, identify gaps and opportunities, and make recommendations for improvement.

Requirements

• 2+ years of relevant marketing experience preferred. Fresh graduates with relevant internship, project or academic experience and a strong interest in marketing are also encouraged to apply.

• Ability to translate business objectives into marketing strategies and campaigns.

• Strong creative and strategic thinking, with the ability to develop messaging, content concepts and creative briefs.

• Good understanding of digital marketing, including Google Ads, Meta Ads and SEO. You do not need to be a channel specialist, but should be able to understand performance and evaluate execution.

• Strong business acumen and analytical skills, with the ability to use data and customer insights to guide decisions.

• Excellent communication and collaboration skills, with the ability to work across marketing, SEO, website and sales teams.

• A holistic approach to stewardship — able to see the full picture, connect the dots across channels and functions, and ensure every piece of execution ladders up to broader business outcomes and our market penetration strategy.

• Highly organised, proactive and accountable, with a strong sense of ownership.

• Curious and adaptable, with an interest in digital, AI and emerging marketing trends.

Why Join Us

• Make an Impact: Directly influence visibility, credibility and business growth.

• Work Across Digital & AI: Gain exposure to digital marketing, websites, AI solutions and education.

• Collaborative & Growing: Work alongside specialists in a fast-growing environment with opportunities to take on greater strategic and leadership responsibilities.

• Competitive Salary with opportunities for growth based on performance and contribution.

If you enjoy understanding businesses, building brands, developing ideas and turning marketing strategy into meaningful business outcomes, we want to hear from you.