Content Marketer

🎯 About the Role

We’re looking for a Content Marketer (Hands-on) who enjoys both thinking and creating.

You will own the full content process end-to-end, from planning ideas and storytelling, to filming and editing, to posting and improving performance.

This role combines content strategy, brand storytelling, and execution, and plays a key role in shaping how our brands show up across platforms.

This is a hands-on role. You are expected to strategise, create, and execute.

🔑 Key Responsibilities

🎯 Content Strategy & Planning

• Plan content ideas, angles, and storytelling across brands
• Decide hooks, formats, and messaging
• Align content with campaigns and brand direction

📹 Filming & Content Creation (Core)

• Film short-form content (Reels, TikTok)
• Be actively involved in shoots and on-ground execution
• Direct framing, pacing, and delivery

✂️ Editing & Production

• Edit videos
• Ensure content is clear and engaging
• Maintain consistency in tone and style

📲 Posting & Execution

• Post content across platforms
• Ensure captions, hooks, and structure are complete

📊 Performance & Improvement

• Review content performance (views, retention, engagement)
• Identify patterns in what works and refine future content
• Continuously improve hooks, pacing, and storytelling

You should be comfortable taking content from
idea → execution → publishing → improvement

📊 KPIs

• Number of content pieces published weekly
• Views per content
• Retention rate

👤 Requirements

Experience & Skills

• Experience in content creation, marketing, or media
• Ability to execute content consistently
• Understanding of social platforms, hooks, storytelling, and audience behaviour
• Able to identify what works and improve content over time

Mindset

• Hands-on and execution-focused
• Comfortable moving fast and iterating
• Takes ownership of output
• Open to feedback and continuous improvement

You Are

• Comfortable being involved in shoots
• Hands-on with filming and editing content
• Willing to test, learn, and refine ideas over time

Additional Requirements

• Strong proficiency in both English and Chinese (spoken and written)
• Comfortable appearing on camera or directing on-camera content
• Experience in beauty, wellness, or lifestyle content is a plus

🎯 Performance Expectations

• Consistent content output on a weekly basis
• Content improves in quality and engagement over time
• Able to contribute to both brand growth and overall performance
• Fast learning and iteration cycles

🚀 Why Join Us

• High ownership — your work directly shapes how our brands grow
• Opportunity to build content that is both meaningful and effective
• Work closely with founders and contribute to real business outcomes