Senior Growth Marketing Executive / Assistant Marketing Manager (AI & EdTech)

Job Summary

Wild Dynasty seeks a hands-on marketing professional to drive growth and user acquisition for its AI education platform, Zairoo, collaborating with Product, AI, and UX/UI teams to expand brand presence regionally.

Responsibilities

• Plan and execute growth marketing and user acquisition strategies to increase platform users and engagement.
• Manage and optimize digital marketing campaigns on platforms such as Meta Ads and Google Ads to maximize ROI.
• Develop and coordinate collaborations with KOLs, influencers, and partners to boost product awareness and user engagement.
• Track campaign performance, user acquisition, conversion, and engagement metrics; analyze data to recommend actionable improvements.
• Identify and pursue education, business, and strategic partnership opportunities to support growth initiatives.
• Conduct market and competitor research to inform marketing strategies and identify growth opportunities.
• Collaborate with Product, AI, and UX/UI teams to translate user and market feedback into actionable product and marketing improvements.
• Support product launches, promotional campaigns, and other marketing initiatives to drive user adoption.
• Travel overseas as needed for business meetings, market development, events, or partnership activities.

Preferred competencies and qualifications

• Diploma or Degree in Marketing, Business, Communications, or related discipline, or equivalent relevant experience.
• 3–5 years of relevant experience in digital marketing, growth marketing, user acquisition, or related areas.
• Hands-on experience with digital advertising platforms such as Meta Ads, Google Ads, or similar.
• Good understanding of social media marketing, campaign performance, and digital analytics.
• Experience working with influencers, agencies, business partners, or external stakeholders.
• Strong analytical, communication, and stakeholder-management skills.
• Ability to work independently and collaborate effectively across teams.
• Experience in EdTech, education, technology, SaaS, or startup environments.
• Willingness and ability to travel for business when required.