Performance Director

PHD Media is part of the Omnicom Media, one of the world's largest media services conglomerates. The agency provides strategic media planning and buying services to clients across different industries, helping them reach their target audiences and achieve their marketing objectives. In Singapore, PHD Media offers a range of media services to local and international clients. Our services include media planning, media buying, audience research, digital media strategies, programmatic advertising, social media marketing, and measurement and analytics.

Working for PHD Singapore:

At PHD we value curiosity, courage, creativity, and openness - We live and breathe our values every day and look for people who will do the same. With people & talent being our most valuable asset, we value keeping them up to date with the latest developments in the landscape, both locally and globally. To achieve this, we emphasize training and development programs through workshops, training courses and more to enhance their skills and knowledge. Cultivating a culture of continuous learning and experimentation, our employees are encouraged to share their ideas and test new approaches to media and communications.

We are part of OM which has been awarded as “Best Company to Work for in Asia” three years in a row and awarded for being the “Most Caring Company in Asia” in 2023.

Requirements:

You will work with Digital Leads and build a strong performance mindset across all client’s digital activities in order to meet clients’ business goals. You will also work on agency initiatives focusing on digital transformation, training and product implementation across agency’s business teams.

Reporting Structure:

• You work with the agency’s digital, performance and business leads

Responsibilities:

• Work with agency’s digital leads in order to drive digital innovation, set client KPIs and meet their business goals.
• Lead relationship and identify partnership opportunities with key digital publishers in Singapore, with objective to maximize value.
• Play an advisory role on the agency’s key account teams, providing cross channel recommendations and executional strategies for new opportunities, campaign structuring, targeting, and other facets of digital marketing in accordance with client goals (search, display, programmatic, native, video etc).
• Identify the digital knowledge gap within team and clients and design training plans & modules.
• Review ecommerce and search opportunities, supporting teams in implementing best practices and new media ideas in performance marketing.
• Serve as thought leader in aligning digital marketing strategy with client’s business goals and objectives.
• Build strong relationships with senior client stakeholders, and manage conversations related to business outcomes and business planning
• Participate in new business presentations and pitches
• Manage & maintain effective relationships with internal product teams and ensure implementation of agency’s products and initiatives within the agency teams.
• Strong communicator and storyteller, possesses excellent verbal, written and presentation skills derived from data.

Protecting our high standards

• Ensure that any work that leaves the agency is of the highest standard.
• Be part of producing ideas that inspire, motivate, engage & create commercial action.

Integration

• Think like a solutions provider.
• Ensure you encourage the use of other agency services.

Experience required:

• 10-12 years’ experience in digital/performance marketing or strategic marketing consulting.
• Hands on experience with cross channel activation (search, display, native, social, video) and full funnel planning.
• Exposure in new business pitches for Singapore and APAC region.
• Strong passion for and knowledge of technology and digital marketing.
• Team player with the confidence and integrity to earn client and internal team confidence quickly.
• Ability to thrive in a fluid and multicultural environment.
• Strong familiarity with digital metrics.
• In-depth knowledge of integrated marketing and digital disciplines (including audience targeting, programmatic, mobile, social and online analytics.).
• Strong client facing communication & presentation skills.

Personal Attributes:

• A ‘Can Do’ and collaborative attitude
• Tenacious
• Business savvy
• Entrepreneurial
• Persuasive
• Leadership qualities
• Great interpersonal and communication skills internally, with media owners and clients