BRAND & CUSTOMER EXPERIENCE MANAGER
About this job
We are looking for a highly strategic and dynamic Brand & Customer Experience Manager to oversee the end-to-end luxury journey of our premium salon clients and lead our brand growth initiatives. Our establishment is a specialized salon focusing on premium, niche services including Russian dry manicures, advanced eyebrow lamination, and editorial makeup artistry.
In this senior role, you will be responsible for managing high-net-worth and VIP portfolios, and driving customer retention strategies. While you will maintain senior executive relations with our top-tier VIP clientele during their salon visits to ensure peak service quality, your primary focus will be on high-level operational strategy, marketing, brand positioning, and mentoring junior service staff to uphold premium service standards.
Key Responsibilities
- Customer Experience Strategy: Design, implement, and continuously audit the salon’s end-to-end premium service journey.
- Service Standards: Establish corporate service benchmarks and luxury Standard Operating Procedures (SOPs) for the team.
- VIP Portfolio Management: Act as the primary executive account manager for high-net-worth and VIP clients.
- Client Retention: Oversee personalized retention frameworks to maximize long-term client lifetime value (LTV).
- Escalation Resolution: Manage complex customer service escalations and analyze feedback data for service recovery.
- Strategic Marketing: Plan and execute exclusive brand collaborations, premium loyalty programs, and high-end VIP networking events.
- Brand Identity: Oversee the salon's brand identity, positioning, and digital footprint across all marketing channels.
- Workforce Training: Develop and run internal service excellence training modules for junior front-of-house and technical staff.
- Performance Analysis: Monitor client retention rates, campaign performance, and service standard indices via CRM data analytics.
Job Requirements
- Minimum of 4 years of experience in the Russian nail business (preferably as technician) and/or premium hospitality.
- Deep operational understanding of specialized equipment including precision e-files, diamond burs, medical-grade sanitization systems, chemical eyebrow lamination compounds, organic skin/hair pigments, and professional-grade cosmetic formulations.
- Strong understanding of nail anatomy, hygiene, and safety protocols.
- Able to perform Russian Manicure, Pedicure, Nail Art, Gel, extensions and other nails services.
- Exceptional communication, cross-functional leadership, and relationship-building capabilities, with a polished presence suitable for high-net-worth corporate interactions.
- Strong analytical mindset with the ability to translate consumer behavior data into highly profitable operational strategies.
- Fluency in Russian language is a plus.
If you’re ready to bring your expertise to a salon that values artistry and excellence, we’d love to hear from you! Share your resume, portfolio (if applicable), and a brief note explaining why you’re a perfect fit for NS nail Studio. Join us in redefining luxury nail care!
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Frequently asked questions
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The employer lists 6 000 – 7 500 $ for this role at UMAR PTE. LTD. in Singapore. For comparison, the local market median is about 5 657 $ based on 26 844 similar offers.
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