Sales & Business Development Executive (Commission-based)

Key Responsibilities

1. Sales & Business Development

• Proactively identify and approach new customers across relevant segments including hotels, restaurants, caterers, and institutional buyers.
• Develop and execute strategies to grow brand awareness and expand our customer base in a systematic and sustainable way.
• Build and manage a pipeline of prospects, converting leads into long-term accounts.
• Identify partnership opportunities with complementary businesses or platforms that could drive referrals and increase visibility.

2. Tender Management

• Identify and apply for hotel, government, and institutional tenders relevant to our range of food commodities.
• Develop and maintain a clear understanding of market pricing and competitor rates to inform competitive tender submissions.
• Work closely with directors to understand their preferred pricing positions and factor in cost price and operating expenses to arrive at a proposed submission price.
• Seek internal approval from directors before finalising and submitting any tender, ensuring alignment on pricing strategy and commercial terms.
• Track tender timelines, renewal dates, and submission requirements to ensure no opportunities are missed.

3. Account Management & Debt Collection

• Maintain strong relationships with existing customers, serving as the primary point of contact for account-related matters.
• Monitor outstanding balances and follow up proactively with customers on overdue payments, escalating where necessary.
• Maintain accurate records of collection activity and outstanding debts, and provide regular updates to the finance team.

4. Customer Complaint Handling

• Receive and log customer complaints and feedback in a timely and professional manner.
• Liaise with the relevant internal teams (warehouse, customer service, procurement) to investigate and resolve issues.
• Follow up with customers to close the loop and ensure satisfaction after resolution.

5. Internal Coordination

• Communicate market intelligence, customer feedback, and pricing developments to directors and relevant teams on a regular basis.
• Collaborate with the customer service and procurement teams to ensure customer commitments are fulfilled accurately and on time.

Qualifications & Skills

Education
Diploma or certificate in Business, Marketing, Sales, or a related field.Candidates without formal qualifications but with strong relevant experienceare equally welcome to apply.

Experience

• 3 to 5 years of experience in sales, business development, or account management, ideally within food distribution, wholesale, or FMCG.
• Prior experience managing tender submissions or working with hotel and government procurement teams is a strong advantage.
• Track record of growing a customer base and meeting sales targets independently.

Skills & Attributes

• Proficient in Mandarin and at least one Chinese dialect such as Hokkien, as the role requires effective communication with a diverse customer base.
• Strong negotiation and interpersonal skills, with the ability to build trust with customers across different backgrounds.
• Commercially minded, with the ability to understand cost structures and price strategically for tender submissions.
• Self-motivated and able to work independently with minimal supervision.
• Organised and detail-oriented, particularly when managing tender documentation, payment records, and complaint logs.
• Comfortable with a 6-day work week, including Saturday