Marketing Executive, Rest of UK (RoUK)

This is a 1-year contract role, with potential renewal or conversion based on performance and organisational headcount.

The candidate will take on a range of challenging yet exciting and rewarding tasks of 360-marketing, assisting the Marketing Lead of the selected UK universities portfolio at PSB Academy (RoUK) in driving campaigns achieving branding to lead generation objectives. This role will report to the Deputy Director of Marketing, with matrix reporting to the Marketing Manager at PSB Academy.

Marketing:

• Provide support in implementing the marketing plan. This includes overarching ATL and BTL strategies, messaging, lead generation, events/previews, branding, and partnerships specific to the assigned portfolio.

• Work closely with central marketing to ensure alignment of the PSB Academy brand narrative and strategic direction to that of the portfolio.

• Collaborate closely with Programme Consultants to ensure marketing support business and sales objectives.

• Provide support for monitoring, optimising and reporting campaigns and leads generation activities across different media channels.

• Assist to collect market intelligence, conducting market analysis, and understanding the marketing channels and costs in each location so as to budget sensibly for each location.

• Responsible for undertaking content production, such as video filming, photography, testimonials collection, and other duties as required to support the overall marketing agenda for the assigned portfolio.

• Support the work with University partners, Academic and/or Recruitment teams to understand and hence develop USP to market each programme to engage the intended target audience for lead generation & conversion.

• Execute a bottom-of-funnel tactical marketing plan for each programme and intake timely to expand recruitment and revenue.

• Develop online and offline initiatives to ensure optimised reach of target segments, eg. Industry talk/sharing session.

• Manage the production and timely delivery of collaterals.

• Provide quarterly updates of marketing efforts to University Partners.

Budget Management:

• Prepare available data to evaluate the ROI of each marketing effort.

• Regular monitoring and reporting on budgeting spent against planned marketing activities.

• Ensure marketing expenses are kept within budget.

Others:

• Any other ad-hoc duties as assigned by the Reporting Officer

Job Requirements

• Degree in Marketing, Advertising, Business and Public Relations or equivalent

• 1 to 3 years of relevant experience

• Excellent integrated marketing and project management experience

• Experience in social media marketing, Google Ads and Lead gen are advantageous

• Ability to multi-task with high level of initiative and sound business acumen

• Independent and dynamic personality

• Proficient in English

• CRM knowledge in HubSpot is preferred

• Fluent in suite of Microsoft Office applications

• Able to commit to support and/or leading events such as open houses, graduation ceremony and talks in the evenings and weekends when required (not extensive)