Media and Integrated Ecosystem, Manager

Key Responsibilities:

1. Quality Assurance & Deliverable Management (The First Gate)

• Serve as the primary filter for all agency and internal media deliverables.
• Review, pressure-test, and refine media plans, measurement reports, and connected commerce briefs to ensure accuracy, strategic alignment, and output quality.
• Ensure all media ecosystem recommendations remain anchored to the Laws of Growth evidence base and prioritize penetration and mental availability.

2. Ecosystem Strategy & Execution (Active Contributor)

• Co-develop and execute regional media strategies across paid, earned, shared and owned channels.
• Actively guide local brand teams and CBU teams in translating frameworks into robust, integrated media plans.
• Identify and solve operational bottlenecks to ensure seamless campaign rollouts across the nine-market cluster.
• Contribute to the design of and own implementation of the connected commerce roadmap that allows seamless execution across segments and markets

3. Agency Leadership & Operations

• Manage day-to-day agency workflows and lead weekly work-in-progress (WIP) meetings.
• Drive joint accountability and operational excellence, providing structured, constructive feedback to agency partners to continuously elevate the quality of their outputs.
• Ensure a seamless end-to-end briefing process between local teams and the integrated agency network.

4. Data-Driven Measurement & Reporting

• Oversee the implementation of regional tracking templates and measurement frameworks, including MMM and Brand Health Tracking.
• Synthesize complex performance data into clear, actionable insights.
• Develop conservative, defensible executive summaries that demonstrate media ROI and business impact, keeping complex methodology out of stakeholder-facing communications.

Requirements:

• Masters/ Bachelors degree in relevant disciplines
• 12+ years of experience in media strategy, planning, and ecosystem leadership across digital and offline channels.
• Technical Skills: Deep expertise in media measurement, investment frameworks, digital platform planning and campaign optimization.
• Strategic Foundation: Strong working knowledge of Byron Sharp's Laws of Growth, specifically mental and physical availability, category entry points, and penetration over loyalty.
• Leadership Competencies: Strategic Agility, Drives for Results, Creates Collaborative Relationships, and Problem Solving.