Job is active
F&B Promotion Manager
$5,200 – $5,700
Full time1–3 yearsOn-siteSingapore
THE FULLERTON HOTELSingapore
About this job
- Prepare sales and promotional-related documents throughout the sales process and promote awareness of our restaurants' brand image internally and externally.
- Gather materials and assemble information packages to develop competitive, attractive and commercially viable F&B promotions.
- Support revenue-generating initiatives through effective promotional activities while maintaining existing guest loyalty to Fullerton Hotels Food & Beverage.
- Assist the management team in developing, coordinating, implementing and executing revenue-driving promotional programmes across all F&B outlets and room service.
- Coordinate social media initiatives, F&B promotional campaigns, seasonal offerings, culinary collaborations and beverage promotions in partnership with the Marketing Communications team.
- Maintain, retrieve, reconcile and verify relevant information in systems and platforms involved in promotional planning and sales processes.
- Proactively identify and support opportunities for private F&B events, partnerships and collaborations while working closely with outlet teams to ensure operational feasibility and guest satisfaction.
- Proactively identify, source and develop strategic partnerships, brand collaborations, guest chef experiences and F&B activations to enhance the positioning of the restaurants, attract new audiences and generate incremental revenue.
- Take ownership of F&B promotional campaigns and activations from conceptualisation and partner engagement through planning, coordination, execution and post-event evaluation.
- Utilise F&B financial reports, sales performance data and guest databases through hotel systems to identify business opportunities, develop targeted promotions and support revenue-generating initiatives.
- Support the F&B Department’s positioning and revenue objectives by developing and executing commercially viable promotions, seasonal campaigns, product launches, partnerships and activations.
- Plan, coordinate and execute F&B festive and seasonal promotions, including concept development, promotional planning, collateral coordination, launch preparation and operational execution, ensuring timely delivery and achievement of revenue objectives.
- Work closely with the Director of Food & Beverage and Assistant Director of Food & Beverage to develop and manage the annual F&B promotional calendar, ensuring timely planning and execution.
- Proactively source, develop and secure brand partnerships, culinary collaborations, corporate contacts and event opportunities to drive incremental revenue and enhance F&B positioning.
- Conceptualise, coordinate and execute F&B promotions, special events, guest chef collaborations, Michelin-starred chef experiences and other high-profile culinary activations.
- Collaborate with Executive Chefs, outlet managers and relevant departments on promotional concepts, menu development, pricing, operational requirements and promotional matrices.
- Work closely with Sales & Marketing and serve as the key F&B liaison with Marketing Communications to coordinate publicity, media exposure, digital campaigns, social media content and promotional communications.
- Liaise with appointed designers, agencies and external partners on the development and production of F&B promotional collaterals, including menus, brochures, digital assets and sales materials.
- Coordinate site inspections, media tastings, promotional launches and hosted F&B events, including administrative arrangements, guest engagement, post-event follow-up and performance evaluation.
- Monitor and analyse promotional performance, including revenue, guest covers, average spending, profitability and return on investment, to identify improvements and maximise commercial opportunities.
- Utilise relevant hotel systems and platforms to improve promotional processes, administrative efficiency, coordination and reporting.
- Prepare and analyse monthly Seven Rooms Business Insights Reports, highlighting guest dining patterns, spending behaviour, retention trends and key opportunities to drive targeted promotions, guest engagement and revenue growth.
- Monitor market trends, competitor activities and dining preferences to identify new promotional opportunities, partnerships and revenue-generating initiatives.
- Ensure all promotional activities, mechanics, pricing, booking arrangements and timelines are accurately communicated to relevant departments for seamless operational execution.
- Undertake any other duties as assigned from time to time.
Market insight
14% above the median4 800 $
3 500 $7 000 $
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What salary can I expect?
The employer lists $5,200 – $5,700 for this role at THE FULLERTON HOTEL in Singapore. For comparison, the local market median is about 4 800 $ based on 65 377 similar offers.
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