Campaigns & CRM Assistant Marketing Manager

About the Role

Shaw Theatres is looking for someone who is comfortable working with systems, enjoys solving problems and is curious about what drives customer engagement.

You'll coordinate movie promotions, giveaways, email campaigns and events across our eight cinemas, working with distributors, mall landlords and internal teams. The role combines campaign administration with hands-on activities, including merchandise packing and on-site support.

No marketing background required. We welcome candidates from IT, QA, CRM, e-commerce operations or project coordination who are keen to explore a new environment. Training and guidance will be provided.

Key Responsibilities

· Coordinate movie promotions, giveaways, merchandises and distributor requests.

· Liaise with mall landlords, external partners and internal teams on campaigns and activations.

· Prepare, test and send email campaigns, track results and maintain campaign schedules.

· Support cinema events, outlet activities and membership operations.

· Work with IT on promo codes, contest mechanics and campaign requirements.

· Identify ways to improve processes and reduce repetitive work.

Who we’re looking for

· Quick learner who enjoys exploring new tools and systems.

· Organized, detail-oriented and able to manage multiple tasks independently.

· Communicates clearly and works well with people from different backgrounds.

· Proactive, adaptable and comfortable with both desk-based and hands-on work.

· Good command of spoken and written English.

Qualifications: Diploma, degree or equivalent experience in any field. Ideally 1–3 years of work experience; fresh graduates from IT or technical disciplines are welcome.

Nice to Have (Not Required)

· Experience with CRM, email marketing platforms or customer databases.

· Familiarity with spreadsheets, CSV files, basic HTML or software testing.

· Experience with digital promotions, vouchers or loyalty programme.

· Interest in films and the cinema industry.

Good to Know

Some evening or weekend work, travelling between outlets and physical tasks may be required. Coaching and training will be provided.