Senior Area Manager, TR KR, HKMO & SEA

Role Summary

The Senior Area Manager for Travel Retail is responsible for driving commercial performance, brand equity, and operational excellence across a portfolio of travel retail doors (airports, downtown duty-free stores) in the KR, HKMO, SEA region. This role oversees business development, retail execution (offline & online),team leadership and partnerships with global travel retail operators.

Commercial & Brand Development

• Drive sales development, brand equity by achieving sales, market share and profitability targets
• Ensure the brand plans are being implemented within corporate guidelines and yet to ensure the highest standards of retail & operational excellence to drive growth & equity
• Identify actions and new opportunities for profitable growth in key doors & emerging markets
• Devise yearly brand investment plan and amplification strategy to build our market leadership in terms of image, visibility, and luxury client experience
• Negotiate trade terms, space allocation, assortment and pricing
• Provide monthly sell out reports & market analysis, YTG action plans.

P&L Responsibility

• Full ownership of the P&L, preparation, presentation to management, monthly expenses and profitability review
• Managing and analyzing P&L and profit center, defining sell in/sellout targets
• Take accountability for customer P&L and sell-in/ sell-out target achievements

Account Relationship Management

• Develop & manage long term, strategic relationships with all accounts
• Drive retailer insights, work side-by-side with retailer on strategic projects and cross regional developments on consumer demands
• Coordinate local teams to respond quickly to day to day requests to ensure close collaboration

Retail Excellence

• Accelerate in retail excellence for all Point of Sales & boutiques thru implementation of digital tools to improve efficiency & ways of working. This is part of our long term ambition of building an omnichannel shopping experience for our clients.
• Work closely with retail team to deep dive and map out store/boutique operational process, consumer experience, frontline workflows and productivity. Identify improvement opportunities and project manage recommendations.
• Ensure consistency of new process implementation and best practice sharing between countries.

Marketing &Merchandising

• Work closely with Regional Marketing to ensure the execution of all touch points of 360 launch plans (training, trade plan, incentives, media)
• Proposing and implementing a detailed sales/marketing/trade plan per customer
• Monitor competitive activity and trends in markets, customers, products, prices, and channels

E-Retail

• Ensure the eCommerce strategy is rolled out complying with brand guidelines
• Coordinate between internal departments, retailer and agency for campaign executions and ensure on-time content development.
• Accelerate on digital activations, online brand visibility and sell-out development

People Management

• Manage a team of 4 office members (across retail & training functions) & retail frontline staff
• Motivate & engage the team with mindset to deliver results &performance
• Develop key profiles within the team thru proper career pathway planning& training developmental plan

WHO YOU ARE

• At least 7-8 years of experience preferably within the beauty industry
• Entrepreneurial with strong business acumen and result-oriented
• Strong negotiation, analytical skills and numerically savvy
• Have prior regional experience and knowledge of Korea/Hong Kong, Macau/SEA markets with strong knowledge of retail operations
• Ability to work under pressure and commitment to deadlines
• Ability to adapt and be flexible to changing environment and business needs