Brand Deals Market Activation Lead, APAC - Singapore

Product area

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

Job description

The Commercial and Segment Activation team is responsible for driving global, cross-functional commercialization initiatives to accelerate the growth and health of the YouTube creator and partner ecosystem. The core capabilities of the team include strategic planning, business operations, and product and market activation.

In this role, you will be the Brand Deals lead in APAC to drive regional strategy, commercial activation and market growth, partnering with the APAC YouTube and Google Business Organization brand deals teams and leadership to scale creator partnerships for YouTube creators. You will demonstrate the ability for strong problem solving, program management and cross-functional collaboration with multiple levels of the organization, and pragmatism in accomplishing goals effectively.

Qualifications

Job responsibilities

• Drive and execute strategy for brand deals across YouTube and Google in the Americas region (APAC).
• Cultivate the creator partnerships ecosystem between advertisers, agencies and YouTube creators. Design and establish operational processes to facilitate creator partnerships at scale.
• Work seamlessly with the APAC YouTube Partnerships team, regional GTM team, and Google Business Organization on cross-functional projects to drive business outcomes.
• Analyze data trends to generate insights to influence brand deals strategic roadmap and drive outsized growth in APAC Brand Deals markets. Synthesize and prioritize creator and partner feedback; diagnose and resolve operating challenges getting in the way of market growth.
• Develop key market insights for APAC, keeping a pulse on the creator marketing industry and engaging platforms to synthesize key trends, gaps, and opportunities for YouTube.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.

Preferred qualifications

• Deep knowledge of the creator ecosystem and sponsorship deals between creators and brands.
• Deeply comfortable with executive level communications, offering strategic counseling and thought partnership for regional partnership leads.
• Strong written and verbal communications skills, with exceptional ability to structure a compelling storyline and build presentation decks/documents to support their position.
• Strong business sense with distinctive problem solving, analysis and program management skills.
• Self-initiator, with the ability to effectively operate with flexibility in a fast-paced, high energy and a constantly evolving team environment.